# Local Economic Growth Initiatives Hershey's is Supporting Village Savings and Loan Associations By Kalin Ned | Published 2024-08-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/local-economic-growth References: [accesswire](https://www.accesswire.com/905279/hersheys-supports-village-savings-and-loan-associations-to-propel-local-business-growth)  Hershey's recent initiative to support [Village Savings and Loan Associations](https://www.trendhunter.com/trends/pancakes-for-a-purpose) in Côte d'Ivoire highlights the company's commitment to fostering local economic growth. Through its Cocoa For Good program, Hershey has enabled [entrepreneurs like Madame Coulibaly](https://www.trendhunter.com/trends/women-entrepreneur) to expand their businesses significantly. By joining a Village Savings and Loan Association, Madame Coulibaly accessed loans that allowed her to diversify her offerings, add a poultry business, and eventually double her profits. This financial support has not only stabilized her shop but also provided [employment opportunities within her community](https://www.trendhunter.com/trends/mastercard-x-pier-five-small-business-fund). Village Savings and Loan Associations are community-driven financial groups that offer an alternative to traditional banking in rural areas. These associations help members save money, access loans, and develop entrepreneurial skills. Hershey's involvement with Village Savings and Loan Associations reflects a broader commitment to enhancing financial literacy and boosting local economic growth in regions where it sources its cocoa. Image Credit: Hershey's ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 3% | Activity: 5% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Community-driven Financial Groups:** Village Savings and Loan Associations provide a grassroots alternative to traditional banking, enabling rural entrepreneurs to access critical financial services. - **Corporate-supported Local Economies:** Hershey's initiative demonstrates how corporations can play a pivotal role in driving local economic prosperity by supporting community-based financial structures. - **Entrepreneurial Skill Development:** By fostering entrepreneurial skills through financial literacy programs, companies like Hershey address both business growth and employment creation in rural communities. ### Where This Applies - **Financial Services:** The expansion of Village Savings and Loan Associations showcases the demand for inclusive financial solutions in underserved rural markets. - **Agriculture:** Supporting local entrepreneurs in the agricultural sector highlights the importance of financial access in bolstering farm-based economies. - **Corporate Social Responsibility:** Hershey's Cocoa For Good program underlines the significance of integrated CSR initiatives that enhance community welfare and economic stability. ## Related on Trend Hunter - [Ethical Cocoa-Sourcing Agreements](https://www.trendhunter.com/trends/cocoa-cooperatives.md) - [Empowering Women-Focused Programs](https://www.trendhunter.com/trends/mars-incorporated.md) - [Fair Wage-Supporting V-Day Campaigns](https://www.trendhunter.com/trends/cocoamitment-campaign.md) - [Fair Trade Retailer Partnerships](https://www.trendhunter.com/trends/ms-and-yeyasso.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Female Empowering Chocolates](https://www.trendhunter.com/trends/seattle-chocolates.md) - [At-Risk Youth-Targeted Initiatives](https://www.trendhunter.com/trends/pacific-links-foundation.md) - [Spring-Themed Chocolate Brand Activities](https://www.trendhunter.com/trends/hersheys-chocolate-worlds.md) - [Celebratory Feminist Candy Bars](https://www.trendhunter.com/trends/celebrate-she.md)