# Crowdsourcing Local Commercials Businesses to Receive Free Rhettandlinkomercial (UPDATE) By Katie Cordrey | Published 2009-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/local-commercials References: [ilovelocalcommercials](http://www.ilovelocalcommercials.com/) & [rhettandlink](http://rhettandlink.com/blog/about/background/) ‘I love Local Commercials’ is a MicroBuilt-sponsored promotion. Businesses can be nominated to receive free commercials by engineers-turned-comedian filmmakers Rhett McLaughlin and Link Neal. First [sighted by Trend Hunter](http://www.trendhunter.com/trends/viral-racial-ads) in May, the two are masters at making local commercials. Local commercials can be life or death branding for small businesses whose marketing is often defined by a single TV commercial or radio or Internet ad. Rhett and Link capitalize on small business quirkiness by scripting, filming and producing humorous local commercials. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 36% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourcing Commercials:** Opportunity for businesses to crowdsource local commercials, leveraging the creativity of the community. - **Micro-influencer Marketing:** Utilizing comedic influencers to create local commercials, allowing businesses to reach a niche audience. - **Humorous Branding:** Businesses can embrace lighthearted and quirky local commercials to differentiate themselves and leave a lasting impression. ### Sectors Adopting This - **Advertising:** Advertising agencies can tap into the trend of crowdsourcing commercials to offer unique and creative marketing solutions to businesses. - **Entertainment:** Comedic filmmakers like Rhett McLaughlin and Link Neal can explore opportunities to create humorous local commercials for small businesses. - **Small Business:** Small businesses can leverage this trend to create engaging local commercials that resonate with their target audience and boost brand awareness. ## Related on Trend Hunter - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Local Business Finders](https://www.trendhunter.com/trends/buylokals.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Social-First Local Shopping Schemes](https://www.trendhunter.com/trends/shop-local-by-tiktok-shop.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [AI-Assisted Business Ads](https://www.trendhunter.com/trends/50-states-50-stories.md)