# Mad-to-Order Lobster Salad Sandwiches Cousins Subs is Serving Up a New Lobster Salad Sub By Katherine Pendrill | Published 2024-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lobster-salad-sub References: [franchising](https://www.franchising.com/news/20240212_cousins_subs_introduces_limited_time_only_lobster_salad_sub_adds_cheese_fri.html) & [cousinssubs](https://www.cousinssubs.com/order/cousins-subs-milwaukee-51st-howard-ave/classics/lobster-salad)  Lenten season has arrived and [Cousins Subs](https://www.trendhunter.com/trends/spicy-tuna-sub) is helping consumers [skip meat](https://www.trendhunter.com/trends/carnivore-sub) by debuting a new Lobster Salad Sub. Available for just a limited time, the new Lobster Salad Sub is a delicious new twist on a classic seafood dish. The new sandwich is made to order and served with a creamy lobster and mayo salad topped off with lettuce, tomatoes, onions, and Old Bay seasoning on fresh Italian bread. As Justin McCoy, the Vice President of Marketing at Cousins Subs, explains, “We're thrilled to introduce the Lobster Salad sub for a limited time... The delectable blend of lobster, mayo, and flavorful toppings makes it a must-try for those seeking the elevated taste of an old favorite. Image Credit: Cousins Subs ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 11% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Personalized Seafood Creations:** Exploring customized seafood options to cater to individual preferences and tastes beyond traditional offerings. - **Limited-time Specialty Menus:** Embracing time-limited menu items to create excitement and urgency for consumers seeking unique dining experiences. - **Innovative Lobster Dish Variations:** Experimenting with innovative twists on classic lobster dishes to captivate customers with new flavors and presentations. ### Who This Affects Most - **Fast-food Chains:** Fast-food chains can leverage limited-time specialty menus to drive foot traffic and engage with customers through exclusive offerings. - **Seafood Restaurants:** Seafood restaurants have an opportunity to introduce personalized seafood creations to attract diners looking for unique and tailored dining experiences. - **Food and Beverage Retail:** Food and beverage retail businesses can explore innovative variations of lobster dishes to differentiate their product offerings and appeal to adventurous consumers. ## Related on Trend Hunter - [Lent-Friendly Tuna Subs](https://www.trendhunter.com/trends/spicy-tuna-sub.md) - [Seasoned Seafood Sub Sandwiches](https://www.trendhunter.com/trends/lemonherb-lobster-sub.md) - [Celebratory Philly Steak Sandwiches](https://www.trendhunter.com/trends/east-coast-philly-steak.md) - [Midwestern Cheese Steak Subs](https://www.trendhunter.com/trends/wisconsin-cheese-steak-subs.md) - [Summertime Bologna Sandwiches](https://www.trendhunter.com/trends/fried-bologna-sub.md) - [Spicy Cheesesteak Sub Sandwiches](https://www.trendhunter.com/trends/chipotle-cheese-steak-sub.md) - [Savory Lobster Salad Sandwiches](https://www.trendhunter.com/trends/lobster-roll-blt.md) - [Regional Seafood Subs](https://www.trendhunter.com/trends/chili-crab-sub.md) - [Premium Seafood Sandwiches](https://www.trendhunter.com/trends/crunchfried-flounder-sandwich.md)