# Seafood Diner Branding Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia By Rebecca Byers | Published 2015-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lobster-roll References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/smack.html) & [andsmithdesign](http://andsmithdesign.com/) Smack Lobster Roll is a London seafood shop that is elevated by a dynamic visual identity created by agency & [Smith](https://www.trendhunter.com/trends/peroni-smith-lumen). The illustration-heavy range used red, white and blue to create images of a maritime community inspired by Canada's [Nova Scotia](https://www.trendhunter.com/trends/nova-arts-salon). Notably, Nova Scotia is where Smack sources all of its lobsters. Given that Smack Lobster Roll is primarily a takeaway concept, the range is largely centered on a [vibrant selection of to-go packaging](https://www.trendhunter.com/trends/higgidy) that is likely to have people asking you where you picked up lunch. Included in the range created by & Smith is a new logo, website, packaging and point of sale items such as business cards. The Smack Lobster Roll interior is equally as eye-catching, with marquee lights in the window spelling out "lobster love." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** The use of sustainable packaging materials could disrupt the seafood industry's takeout packaging practices. - **Regional Branding:** Incorporating regional inspirations, like Nova Scotia, into the visual identity of seafood diners can create a unique and differentiated brand experience. - **Artistic Interior Design:** Creative and eye-catching interior designs, such as marquee lights, can enhance the overall dining experience and set brands apart in the seafood industry. ### Industries Being Reshaped - **Seafood:** The seafood industry can explore sustainable packaging options to align with consumer demand for eco-friendly solutions. - **Hospitality:** Regional branding can be applied to various hospitality businesses, creating a sense of authenticity and connection to specific locations. - **Interior Design:** Seafood diners can collaborate with creative interior designers to create visually captivating spaces that enhance the brand's identity and customer experience. ## Related on Trend Hunter - [Groundbreaking Seafood Sub-Brands](https://www.trendhunter.com/trends/plant-based-seafood-co.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Springtime QSR Seafood Menus](https://www.trendhunter.com/trends/smashburger-seafood-menu-items.md) - [International QSR Seafood Sandwiches](https://www.trendhunter.com/trends/mcdonalds-lobster-rolls.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)