# Bunless Lobster Burgers Burger & Lobster's 'Double Drown' Plays Off of KFC's 'Double Down' By Laura McQuarrie | Published 2018-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lobster-burger References: [prexamples](https://www.prexamples.com/2018/08/burger-lobster-introduces-a-bun-less-lobster-burger/) & [instagram](https://www.instagram.com/p/BmBObeZlbiQ/?taken-by=burgerandlobster) There are plenty of gourmet lobster burgers that have been introduced for consumers with a love of seafood but [Burger & Lobster](https://www.trendhunter.com/trends/guilty-porcini-burgers) is now setting itself apart with an innovative creation that takes inspiration from a popular fast food sandwich. A few years ago, [KFC](https://www.trendhunter.com/trends/messy-xtreme) introduced the [Double Down](https://www.trendhunter.com/trends/cheesy-mushroom-zinger-double-down) as a bunless sandwich that replaces two outer pieces of bread with crispy fried chicken. As such, Burger & Lobster is riffing off of this idea with its 'Double Drown' burger, which it is calling its "first-ever luxury bunless burger." The opulent £47.90 bunless lobster burger is only being offered by Burger & Lobster for a limited time, featuring steamed lobster tails sourced from the waters of Nova Scotia in Canada. Diners also have the option of elevating their meal with champagne and a thin-cut potato side dish. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Lobster Burgers:** Opportunity to create innovative and high-end lobster burger options for consumers. - **Bunless Sandwiches:** Disruption potential in developing unique bunless sandwich variations using alternative ingredients. - **Luxury Fast Food:** Opportunity to explore the concept of upscale fast food options for a high-end dining experience. ### Industries Being Reshaped - **Seafood Restaurants:** Potential for seafood restaurants to offer creative and gourmet lobster burger options. - **Alternative Food:** Opportunity for alternative food industry to develop bunless sandwich alternatives using innovative ingredients and concepts. - **High-end Dining:** Upscale dining industry can explore luxury fast food concepts to attract discerning customers. ## Related on Trend Hunter - [Savory Lobster Salad Sandwiches](https://www.trendhunter.com/trends/lobster-roll-blt.md) - [Premium Seafood Sandwiches](https://www.trendhunter.com/trends/crunchfried-flounder-sandwich.md) - [$1,000 Lobster Roll Kits](https://www.trendhunter.com/trends/lobster-roll-kit.md) - [Butter-Soaked Burger Buns](https://www.trendhunter.com/trends/guilty-porcini-burgers.md) - [Soft-Shelled Crab Burgers](https://www.trendhunter.com/trends/marugoto-kani-burger.md) - [Gold Leaf-Topped Sliders](https://www.trendhunter.com/trends/rich-n-famous.md) - [Mad-to-Order Lobster Salad Sandwiches](https://www.trendhunter.com/trends/lobster-salad-sub.md) - [Fried Chicken Burger Buns](https://www.trendhunter.com/trends/eggzinger-double-down.md) - [Double-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich.md)