# Speedy Grocery Deliveries Loblaw Has Partnered with Instacart for Same-Day Deliveries By Mishal Omar | Published 2017-12-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/loblaw References: [bnn](https://www.bnn.ca/loblaw-announces-grocery-home-delivery-service-beginning-in-december-1.916256) & [toronto.ctvnews](http://toronto.ctvnews.ca/loblaw-partners-with-u-s-app-to-launch-grocery-delivery-service-1.3710661) This month, the grocery chain Loblaw will be introducing a quick home delivery service in Toronto and if successful, the service will extend to Vancouver early next year. The new service comes in a partnership between Loblaw and [Instacart](https://www.trendhunter.com/trends/grocery-delivery-service1), and "will deliver groceries from [Loblaws](https://www.trendhunter.com/trends/loblaw-and-marvel), [Real Canadian Superstore](https://www.trendhunter.com/trends/loblaw-companies-ltd), and T&T stores." Each of these deliveries will take less than an hour from point of purchase to delivery, and the service was created in order to convenience time-strapped customers. If successful, the service will eventually expand to the rest of Canada. As retailers now feel a greater sense of urgency in competing with Amazon's rising dominance, grocery services such as this are a step in the right direction – allowing smaller retailers to better compete with the e-commerce giant. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Quick Home Delivery:** The trend of quick home delivery services is disrupting the traditional grocery industry and providing convenience to time-strapped customers. - **Partnerships with Delivery Platforms:** More retailers are forming partnerships with delivery platforms like Instacart to offer same-day deliveries, enabling them to better compete with e-commerce giants. - **Competing with E-commerce Giants:** In order to compete with the rising dominance of e-commerce giants like Amazon, retailers are adopting innovative grocery delivery services to attract customers and stay relevant. ### Where This Applies - **Grocery:** The grocery industry is being disrupted by quick home delivery services, creating opportunities for retailers to enhance customer experience and increase sales. - **Delivery:** The delivery industry is experiencing significant growth as more retailers partner with delivery platforms to offer same-day deliveries and meet customer demands. - **E-commerce:** The e-commerce industry is facing increased competition from brick-and-mortar retailers who are adopting innovative delivery services to better compete and retain customers. ## Related on Trend Hunter - [Rapid Grocery Delivery Services](https://www.trendhunter.com/trends/grocery-delivery-service1.md) - [Speedy Same-Day Grocery Deliveries](https://www.trendhunter.com/trends/instacart-and-giant-eagle.md) - [10-Minute Grocery Deliveries](https://www.trendhunter.com/trends/10minute-grocery-deliveries.md) - [30-Minute Grocery Delivery Platforms](https://www.trendhunter.com/trends/publix-quick-picks.md) - [Speedy Grocery Store Deliveries](https://www.trendhunter.com/trends/schnucks-now.md) - [Convenience-Focused Pet Retailer Partnerships](https://www.trendhunter.com/trends/pet-valu1.md) - [Hardware Delivery Partnerships](https://www.trendhunter.com/trends/instacart-and-the-home-depot.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/on-demand-groceries.md)