# Grocer Trading Card Campaigns Loblaw and Marvel Partnered to Give Shoppers Free Trading Cards By Michael Hemsworth | Published 2024-07-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/loblaw-and-marvel References: [progressivegrocer](https://progressivegrocer.com/loblaw-grocery-stores-offer-free-marvel-superhero-trading-cards) & [loblaw](https://www.loblaw.ca/en/home)  Loblaw and Marvel have announced a partnership that will see shoppers able to get their hands on a series of exclusive trading cards when shopping a variety of the grocer's various banner locations. The promotion will see shoppers rewarded with a free card pack for every $25 they spend in-store and online at Loblaws, No Frills, The Real Canadian Superstore, Maxi, Your Independent Grocer, Real Atlantic Superstore, Valu-Mart and more. The cards come in a total of 90 character and badge cards to collect with each pack containing four. The cards themselves are made with 100% FSC certified paper. SVP, Marketing and Control Brands at Loblaws Cos. Ltd. Mary MacIsaac spoke on the Loblaw and Marvel partnership saying, "We’re always looking for new and exciting ways to show our gratitude to Canadians, and what better way to do that than with Marvel? Whether you’re checking out our new flyer promotions [and] weekly special bonus offers on major brands, or stocking up on Hit of the Month deals, Marvel will add more thrill and excitement to your regular trip to the grocery store.” ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 99% | Activity: 100% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Retail-gaming Collaborations:** The partnership between Loblaw and Marvel demonstrates an innovative blend of retail and gaming by incentivizing grocery purchases with collectible trading cards. - **Eco-friendly Collectibles:** Loblaw’s initiative to use 100% FSC certified paper for their trading cards highlights a growing trend towards environmentally sustainable promotional products. - **Loyalty Program Innovations:** Rewarding shoppers with collectible trading cards for every $25 spent reflects a strategic shift towards more engaging and creative customer loyalty programs in retail. ### Who This Affects Most - **Retail:** The retail industry is seeing a surge in creative loyalty programs that merge entertainment and shopping experiences to increase customer engagement. - **Entertainment Merchandise:** The demand for collectible items tied to popular franchises like Marvel is reshaping the entertainment merchandise industry, creating new avenues for fan engagement. - **Sustainable Products:** Promotional products made from eco-friendly materials are becoming increasingly significant in the sustainable products industry as businesses seek to minimize their environmental impact. ## Related on Trend Hunter - [60s Superhero Cereal Branding](https://www.trendhunter.com/trends/general-mills-and-marvel-studios.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Cinematic Superhero Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-marvel-studios.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Superhero Popcorn Promotions](https://www.trendhunter.com/trends/butterkist-onpack-promotion.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [QSR Collectible Trading Cards](https://www.trendhunter.com/trends/mcdonalds-uk-1.md) - [Collectible Kids' Meals](https://www.trendhunter.com/trends/collectible-kids-meals.md) - [Hero-Collab Color-Chaning Cookies](https://www.trendhunter.com/trends/stuf-of-legends.md)