# Digital Lobby Displays The Wells Fargo Center Features a Unique Visual Display By Mishal Omar | Published 2016-09-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lobby-display References: [psfk](http://www.psfk.com/2016/09/interactive-office-lobby-invites-nature-indoors-visualized-data.html) This lobby display shows animations and videos in real-time, making for a unique decorative experience for visitors to the building. The visual display was created by [experiential design](https://www.trendhunter.com/trends/data-driven-digital-experience) firm ESI Design and comes in the form of four individual screens that are extremely narrow and go all the way up to the ceiling of the lobby. Some of the images and videos generated on this lobby display are not replicable -- including the flocking of birds birds that are sometimes shown. The display uses [Instagram](https://www.trendhunter.com/trends/display-concept1), weather forecasts and scenes of nature to reflect the state of the area, as well as the season and time of day. This unconventional display works as a stunning visual for visitors of the Wells Fargo Center in Philadelphia. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Real-time Visual Displays:** Creating immersive and unique experiences through dynamic real-time visual displays. - **Experiential Design:** Exploring innovative ways to engage and captivate visitors through interactive and immersive design experiences. - **Data-driven Environmental Reflection:** Using data from various sources to create visual displays that reflect the surrounding environment and enhance the overall atmosphere. ### Industries Being Reshaped - **Exhibition Design:** Developing captivating and interactive displays for museums, exhibitions, and public spaces. - **Hospitality:** Enhancing guest experiences through creative and visually engaging displays in hotels, resorts, and entertainment venues. - **Retail:** Integrating dynamic visual displays in retail environments to create immersive shopping experiences and attract customers. ## Related on Trend Hunter - [Interactive Kiosk Content](https://www.trendhunter.com/trends/red-dot-digital-media.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Innovative Digital Signage](https://www.trendhunter.com/trends/creative-realities.md) - [Immersive Banking Experiences](https://www.trendhunter.com/trends/cibc-experience-centre.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Recessed Digital Wall Windows](https://www.trendhunter.com/trends/liquidview-digital-window.md) - [Immersive Holiday Experiences](https://www.trendhunter.com/trends/immersive-holiday-experience.md)