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# Laidback Loafer Sneakers
The Vans x 2nd Magazine Sneaker is Made with Horween Leather

By Michael Hemsworth | Published 2019-12-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/loafer-sneaker
References: [hypebeast](https://hypebeast.com/2019/12/2nd-magazine-vans-horween-cordovan-leather-loafer-sneakers-lightning-300) & [lightningclutch](http://www.lightningclutch.com/vans-x-2nd-magazine-sneaker.html)

The Vans x 2nd Magazine Loafer Sneaker has been unveiled as the latest collaboration between the two brands that will offer wearers with a style that's decidedly chic yet comfortable.

The shoe is crafted with [black cordovan leather](https://www.trendhunter.com/trends/hender-scheme-2) from the Chicago-based leather tannery [Horween](https://www.trendhunter.com/trends/danner-mt-ridgee), which promises to deliver an exceptional shine for wearers to appreciate. The lower exterior section of the shoe is characterized by its signature [Vans rubber sole](https://www.trendhunter.com/trends/penton-loafer) that will add enhanced durability and comfort, while also helping to add visual distinction between the areas on the footwear style.

The Vans x 2nd Magazine Loafer Sneaker is only available via the 2nd Magazine website through the end of January at a cost of ¥100,000 JPY. Each pair will be made-to-order with shipments starting in April 2020.

Image Credit: 2nd Magazine

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 73% | Activity: 29% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Comfortable-chic Footwear:** Opportunity to innovate comfortable shoe designs for fashion-conscious consumers.
- **Luxury Sneakers:** Potential to disrupt high-end sneaker market with upscale materials and unique collaborations.
- **Custom-made Shoes:** Chance to capitalize on demand for personalized and one-of-a-kind footwear options.

### Where This Applies

- **Fashion:** Expand current footwear lines with comfortable yet stylish designs using upscale materials.
- **Luxury Goods:** Innovate high-end sneakers with unique collaborations and handmade, premium materials.
- **Online Retail:** Create personalized shoe-shopping experiences with made-to-order options and customization tools.

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