# Overstuffed Pizza Crusts The 'Loaded Pockets Pizza' Features a Creamy Chicken and Mushroom Filling By Katherine Pendrill | Published 2016-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/loaded-pockets-pizza References: [chewboom](http://www.chewboom.com/2016/06/03/pizza-hut-malaysias-loaded-pockets-pizza-creamy-chicken-mushroom-filling/) & [pizzahut.my](http://pizzahut.com.my/dining/highlight-new-loaded-pockets-meals.html) [Pizza Hut](https://www.trendhunter.com/trends/matcha-cheese-stuffed-crust-pizza) Malaysia recently introduced a dish called the 'Loaded Pockets Pizza,' which puts a creative twist on the concept of stuffed crust. In the past, Pizza Hut has filled its crust with everything from sausage rolls to [meat pies](https://www.trendhunter.com/trends/meat-pie-crust-pizza). Now the chain is offering consumers something slightly different in the form of a creamy filling. The new Loaded Pockets Pizza is a regular pizza surrounded by a ring of overstuffed crusty pockets that are oozing with a creamy chicken and mushroom filling. The pizza comes in two varieties, one of which includes beef and another that includes sweet spiced chicken. Although the idea of a creamy chicken filling may not sound like the tastiest pizza accompaniment, the filling is similar to the dipping sauces that have become popular among consumers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Creative Stuffed Crusts:** The trend of unique and unexpected fillings in pizza crust presents an opportunity for innovation in the pizza industry. - **Gourmet Pizza Fillings:** The popularity of creamy and flavorful fillings in pizza crust opens up an opportunity for gourmet pizza makers to offer elevated and indulgent options. - **Customizable Crusts:** The demand for personalized dining experiences can be tapped into by offering customizable stuffed crusts with a variety of fillings and flavors. ### Industries Being Reshaped - **Fast Food Restaurants:** Fast food chains can capitalize on the trend of creative stuffed crusts by introducing their own unique and innovative crust fillings to attract customers. - **Gourmet Pizza Shops:** Gourmet pizza shops can stand out from traditional pizzerias by incorporating gourmet fillings and flavors in their crusts, offering a more upscale dining experience. - **Pizza Delivery Services:** Pizza delivery services can tap into the trend of customizable crusts by allowing customers to choose their preferred filling options, enhancing their pizza ordering experience. ## Related on Trend Hunter - [Seasoned Cheese-Stuffed Pizzas](https://www.trendhunter.com/trends/pizza-pizza-stuffed-crust-pizza.md) - [Cheese-Packed Crust Pizzas](https://www.trendhunter.com/trends/digiorno-fully-stuffed-crust-pizza.md) - [Cheesy Pretzel Pizza Crusts](https://www.trendhunter.com/trends/cheesefilled-pretzel-crust.md) - [Topping-Heavy Pizzas](https://www.trendhunter.com/trends/fully-stuffed-crust-pizza.md) - [Bake-at-Home Stuffed Crust Pizzas](https://www.trendhunter.com/trends/papa-murphys-take-n-bake-pizza.md) - [Chocolate-Stuffed Pizza Crusts](https://www.trendhunter.com/trends/chocolate-chip-pizzert.md) - [Savory Parmesan-Encrusted Pizzas](https://www.trendhunter.com/trends/parmesan-stuffed-crust-pizza.md) - [Topping-Filled Pocket-Style Pizzas](https://www.trendhunter.com/trends/mod-pizza-pocket-pie.md) - [Fudge-Stuffed Dessert Pizzas](https://www.trendhunter.com/trends/stuffed-crust-pizzert.md)