# French Fry-Packed Burritos The Taco Bell Loaded Fries Burrito Comes in Three Tasty Flavors By Michael Hemsworth | Published 2017-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/loaded-fries-burrito References: [brandeating](http://www.brandeating.com/2017/11/taco-bell-tests-fry-filled-burrito.html) & [tacobell](http://tacobell.com) The Taco Bell Loaded Fries Burrito is being test marketed by the brand in Charleston, West Virginia as a new menu item that sees seasoned French fries infused directly into the rolled meal. The burrito comes in three flavor varieties including 'California,' 'Supreme' and 'Chipotle,' which all feature seasoned ground beef with seasoned fries, nacho cheese, sour cream and diced tomatoes. The 'Chipotle' option features added chipotle sauce, while the 'California' adds in [guacamole instead](https://www.trendhunter.com/trends/loaded-guacamole-bacon-fries). The Taco Bell Loaded Fries Burrito is being offered at participating locations for a cost of $1.99 and identifies the growing shift for [QSR](https://www.trendhunter.com/trends/loaded-steak-jalapeo-nacho-fries) brands to infuse different menu items together. It's no doubt that this new menu item will fit in well with the other different options available. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Infused Menu Items:** The Taco Bell Loaded Fries Burrito reflects a growing trend for QSR brands to combine different menu items in innovative ways. - **French Fry Mains:** The introduction of the Taco Bell Loaded Fries Burrito highlights the rising popularity of French fries as a main ingredient in fast food dishes. - **Customizable Flavors:** The three flavor varieties of the Taco Bell Loaded Fries Burrito demonstrate the increasing demand for customizable options in fast food. ### Industries Being Reshaped - **Fast Food:** The Taco Bell Loaded Fries Burrito showcases a disruptive innovation opportunity for fast food restaurants to create unique and innovative menu items. - **QSR (quick Service Restaurants):** The successful test marketing of the Taco Bell Loaded Fries Burrito indicates a potential disruptive innovation opportunity for QSR brands to experiment with combining different menu items. - **Snack Food:** The combination of French fries and burritos in the Taco Bell Loaded Fries Burrito presents a disruptive innovation opportunity for snack food companies to create hybrid products with popular ingredients. ## Related on Trend Hunter - [Nacho-Flavor Burritos](https://www.trendhunter.com/trends/steak-nacho-fries-burrito.md) - [Loaded Spiced Steak Fries](https://www.trendhunter.com/trends/taco-bell-7.md) - [French Fry-Stuffed Burritos](https://www.trendhunter.com/trends/loaded-fry-burritos.md) - [Spicy Steak Nacho Fries](https://www.trendhunter.com/trends/loaded-steak-jalapeo-nacho-fries.md) - [California-Style Steak Burritos](https://www.trendhunter.com/trends/cali-steak-grilled-cheese-burrito.md) - [Loaded Nacho Fries](https://www.trendhunter.com/trends/truff-nacho-fries.md) - [Value-Minded Burrito Meal Deals](https://www.trendhunter.com/trends/cantina-chicken-burrito-fries-deal.md) - [Cheesy Steak-Topped Fries](https://www.trendhunter.com/trends/grilled-cheese-nacho-fries.md) - [Piquant Ranch QSR Fries](https://www.trendhunter.com/trends/spicy-ranch-fries-supreme.md)