# Avant-Garde Specialty Boutiques London's LN-CC STORE is a High-End Concept Store with Unique Decor By Katherine Pendrill | Published 2016-12-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lncc-store References: [timeout](http://www.timeout.com/london/shopping/ln-cc-1) & [ln-cc](http://www.ln-cc.com/en/store/store.html) While it might seem unusual to have to request permission to access a store, London's LN-CC STORE is not just any retail space. Not only does the shop feature high-end amenities such as a library, gallery and bar, but the Instagram-worthy decor is a must-see for design-lovers attending Trend Hunter’s [London innovation conference](http://www.futurefestival.com/london). The LN-CC STORE -- which is short for 'Late Night Chameleon Café' -- is a luxury boutique carrying high-end brands such as Rick Owens, Acne and [Valentino](https://www.trendhunter.com/trends/valentino-flagship-stores). While the entrance to the store is fairly nondescript, once customers enter the space they will find themselves inside a cavernous wooden tunnel covered with beautiful acrylic accents. The rest of the store features similar avant-garde decor, which decorates the gallery, cafe, library and record shop housed inside. While this high-end boutique is certainly worth the trek, guests will have to email the store in advance to request a personalized appointment. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 81% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Concept Stores:** Opportunity for high-end retailers to create immersive, unique shopping experiences with premium amenities. - **Avant-garde Decor:** A growing demand for unique and visually stimulating environments creates opportunities for innovative interior designers and artists. - **Personalized Shopping Experience:** Increasing popularity of appointment-only stores suggests a need for retailers to provide customized experiences for their clients. ### Sectors Adopting This - **High-end Retailers:** Luxury brands can benefit from offering unique and personalized experiences that set them apart from traditional retailers. - **Interior Design:** Designers can explore new avenues by creating visually creative commercial spaces. - **Luxury Hospitality:** Hotel and Restaurant industry can learn from LN-CC's model and design unique spaces with high-end amenities ## Related on Trend Hunter - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Immersive High-Fashion Retail Experiences](https://www.trendhunter.com/trends/bookstore-and-caf.md) - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Contemporary Experiential Retail Establishments](https://www.trendhunter.com/trends/la-maison-gnrale.md)