# Menswear-Focused Concept Stores London's LN-CC Offers Masculine Ensembles By Tiana Reid | Published 2010-08-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ln-cc References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=8193&PageNum=1) & [ln-cc](http://www.ln-cc.com/) In October, London's newest [concept store](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1), LN-CC, will launch its physical boutique. What's different about LN-CC is that it offers a creative mélange of womenswear and menswear clothing -- but all of the pieces are focused on menswear. The women's clothing will be less girly and more masculine than what you see in current [high-end womenswear boutiques](https://www.trendhunter.com/trends/one-by-one-1). LN-CC will sell [avant-garde designer brands](https://www.trendhunter.com/trends/hm-x-glenn-martens) like Sasquatch, Damir Doma, Rock Owens and Unused. **Implications** - This is a step in the right direction for style-conscious women who do not find excitement in extremely feminine clothes. The LN-CC stands to benefit from a gaggle of women who prefer their clothing to resemble that of a man, but are still able to make those clothes look sexy. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Menswear-focused Concept Stores:** Opportunity for concept stores to cater to women who prefer menswear-inspired clothing. ### Industries Being Reshaped - **Fashion Retail:** Potential for fashion retailers to create innovative concept stores that merge menswear and womenswear. ## Related on Trend Hunter - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2.md) - [Women-Focused Sports Stores](https://www.trendhunter.com/trends/the-womens-sports-store.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md)