# Octagonal Tunnel Boutiques The LN-CC Store Will Take Shoppers On a Surreal Journey By Jason Soy | Published 2011-06-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ln-cc-store References: [dezeen](http://www.dezeen.com/2011/06/03/ln-cc-by-gary-card/) & [ln-cc](http://www.ln-cc.com/) This new LN-CC store in east London has me thinking about that infamous space station scene in *2001: A Space Odyssey*. After all, the two feature brightly lit octagonal hallways that do more to disorient than to help people get to where they need to go. However, don't be fooled: this isn't a bad thing. This octagonal tunnel is the centerpiece of the [eclectic new boutique](https://www.trendhunter.com/trends/base-store) that will have shoppers spiraling from section to section of the [swanky clothing store](https://www.trendhunter.com/trends/tom-ford-boutique). Designed by London set designer Gary Card, the new LN-CC store will be selling the latest fashion styles as well as books and music and will feature a club room and a photography studio. Even if you aren't a fan of the clothing store, the new LN-CC store is still worth a visit just for its [idiosyncratic architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Idiosyncratic Retail Store Design:** Innovative use of interior design and architecture in retail stores to create an unparalleled shopping experience for customers. - **Multifunctional Retail Spaces:** Retailers expanding their offerings beyond just products, by also incorporating additional experiences such as clubs, photography studios, or event spaces. - **Disorienting Retail Store Layouts:** Creating unique and immersive shopping experiences by incorporating unconventional store designs that feature disorienting layouts or paths that challenge traditional shopping experiences. ### Where This Applies - **Fashion Retail:** Innovative retailers in the fashion industry can utilize unique store designs and additional experiences to stand out from competitors and create loyal customers. - **Specialty Retail:** Providing niche retail experiences such as bookstores or music stores can benefit from incorporating multifunctional spaces or unique store designs to increase customer engagement. - **Event Planning:** Event planners can explore incorporating unconventional sets and layouts to create memorable and engaging event experiences for their clients. ## Related on Trend Hunter - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md)