# Listless London Lookbooks The LN-CC Lookbook Features Stylish Poker Faces By Armida Ascano | Published 2010-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ln-cc-lookbook References: [hypebeast](http://hypebeast.com/2010/09/ln-cc-online-store-launch-exclusive-lookbook/) & [ln-cc](http://www.ln-cc.com/) London retailer LN-CC has decided to release an LN-CC Lookbook, featuring some great [monochromatic pieces](https://www.trendhunter.com/trends/black-tag-collection), paired with deliberately monotone models. Regardless, the LN-CC Lookbook comes together as a great display of talent as the poker-faced model is an impeccable complement to the clothing. The listless look on the model's face allows for complete emphasis on the clothes he is wearing. Altogether, the LN-CC Lookbook is well-styled. **Implications** - With so many over exaggerated designs coming out in the modern-day age, consumers are looking for [simpler styles](https://www.trendhunter.com/trends/galilee-by-sea). Clean-cut pieces that adopt a [minimalistic aesthetic](https://www.trendhunter.com/trends/heritage-core) are appealing to shoppers who want to appear classic rather than overdone. Designers could create their products with this cleaner element in mind to appeal to more customers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 68% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Aesthetic:** Designers could create their products with this cleaner element in mind to appeal to more customers. - **Monochromatic Pieces:** Fashion retailers could create more collections featuring monochromatic pieces to cater to customers looking for simpler styles. - **Listless Modeling:** Brands could consider using listless modeling to put emphasis on the clothing rather than the models, appealing to consumers who prefer a more understated aesthetic. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers could benefit from incorporating minimalistic and monochromatic styles into their collections to cater to changing consumer preferences. - **Fashion Design:** Fashion designers could embrace the trend of minimalistic aesthetics and incorporate it into their designs for appeal to a wider range of customers. - **Modeling:** Modeling agencies and brands could experiment with listless modeling techniques to highlight fashion pieces instead of the model, potentially appealing to consumers looking for a more subdued aesthetic. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md)