# Immersive Light Show Experiences illumi - A Dazzling World of Lights By Jana Pijak | Published 2022-08-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/llumi References: [mississauga.illumi](http://mississauga.illumi.com)  'illumi - A Dazzling World of Lights' is an [immersive light art experience](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble) that will open its doors in Mississauga, Ontario in September. The project was launched by the creators of celebrated events Cavalia and Odysséo and is the first of its kind in the Toronto area. Described as the "largest lights and multimedia show in the world," the event invites guest to explore a spectacular journey of light, across a 600,000 square foot site. Guests will experience 13 whimsical universes on foot, including kaleidoscopic corridor The Tunnel of Love, The Crazy Boulevard, an homage to America's culture of excess, The Colourful Animal Kingdom, which pays tribute to the beauty of the Sahara Desert and more. Featuring "high definition, state of the art animatronic creatures, 1000s of light structures and over 20 million bright LED bulbs," this [immersive outdoor experience](https://www.trendhunter.com/trends/tim-burton-light-trail) is ideal for lovers of art and theatre. The [walk-through art installation](https://www.trendhunter.com/trends/immersive-art-installation) is also a great family-friendly option for those looking to explore what the GTA has to offer this fall. Tickets for illumi can be reserved on the event's website. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 94% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Immersive Art Installations:** Businesses in the event industry could create immersive art installations to offer a unique and captivating experience to guests. - **Multimedia Shows:** Industries in the entertainment sector could explore technological advancements for multimedia shows that can provide an enhanced and engaging experience to audiences. - **Interactive LED Light Displays:** Manufacturers of lighting technology could further develop interactive LED light displays to provide awe-inspiring experiences in events, displays, and public spaces. ### Industries Being Reshaped - **Event:** The event industry could leverage immersive light shows as a unique form of entertainment that can draw in and engage audiences. - **Art:** The art industry could explore the use of technology and multimedia to create immersive experiences that transcend traditional art forms and immerse the audience in art. - **Lighting:** The lighting industry could capitalize on the trend of immersive light shows and invest in research and development of advanced lighting technologies to enhance experiences and offer new possibilities for creative expression. ## Related on Trend Hunter - [Experiential Entertainment Spaces](https://www.trendhunter.com/trends/illuminarium-1.md) - [Thematic Large-Scale Light Installations](https://www.trendhunter.com/trends/spooky-at-illumi.md) - [March Break Family Activities](https://www.trendhunter.com/trends/illumi-a-dazzling-world-of-lights1.md) - [Nostalgic Light Installations](https://www.trendhunter.com/trends/litebrite-worlds-of-wonder.md) - [Light Garden Installations](https://www.trendhunter.com/trends/imaginarium360.md) - [Sensory Immersion Activations](https://www.trendhunter.com/trends/enlightenment-by-eonarium.md) - [Immersive Illuminated Artistic Installations](https://www.trendhunter.com/trends/lumino1.md) - [Outdoor Light-Up Globes](https://www.trendhunter.com/trends/moongarden.md) - [Winter Light Art Experiences](https://www.trendhunter.com/trends/nordic-lights.md)