# Obscenely Oversized Mattresses 'Experience the Llove' Exhibition by Staying the Night By Meghan Young | Published 2010-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/llove-exhibition References: [yatzer](http://www.yatzer.com/All-is-full-of-LLOVE) & [llove.jp](http://llove.jp/en/) I've heard of [boutique hotels](https://www.trendhunter.com/trends/trunkhotel-cat-street) that have commissioned designers to create one-of-kind rooms, but the Llove exhibition takes it to a whole new level. An extensive [art installation](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition), it is also a [working albeit temporary hotel](https://www.trendhunter.com/trends/sweethearts-retreat) that encourages guests to stay at least one night to fully appreciate each work of art. Part of the Tokyo Designers Week 2010, the Llove exhibition was brought together by director Suzanne Oxenaar and Japanese architect Jo Nagasaka. It boasts fourteen rooms together. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Art Hotel:** Developing hotels as art installations that offer unique experiences, staying true to their brand's aesthetic with every touchpoint. - **Experiential Travel:** Creating type of travel that is about engaging in a physical or emotional activity unique to that destination that reflects their deeper ideals and beliefs. - **Interactive Design:** Using innovative technology to create designs that evoke emotion, offer personalization and share a narrative, creating truly interactive and personalized experiences. ### Where This Applies - **Hospitality:** Hospitality players can explore the potential of integrating art and unique experiences in their properties, offering guests a chance to step away from the mundane and discover something new. - **Luxury:** Luxury brands can explore the opportunity to offer personalized experiences to their customers, that go beyond the usual offerings and create truly unforgettable moments. - **Art:** Artists and designers can explore the opportunities of creating installations that are interactive and engage senses, using cutting-edge technology and serving a larger purpose than just aesthetics. ## Related on Trend Hunter - [One-Star Hotel Installations](https://www.trendhunter.com/trends/one-star-hotel-riklin.md) - [Stationery-Themed Hotel Rooms](https://www.trendhunter.com/trends/villa-fontaine-haneda-airport.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Immersive Hotel Art Experiences](https://www.trendhunter.com/trends/nobu-hotel-los-cabos.md) - [Artful Four-Poster Bed Installations](https://www.trendhunter.com/trends/day-bed-installation.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md)