# Hip Hop Dating Parodies LL Cool J for Old Spice Swagger By Bianca | Published 2008-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ll-cool-j-old-spice-swagger References: [oldspice](http://www.oldspice.com/) Remember LL Cool J? No? Let this Old Spice commercial refresh your memory. The American hip-hop rapper and actor is the new face for "Swagger," the latest scent in the Old Spice hygiene line. He kicks off the latest Old Spice campaign with the hilarious commercials shown above. The video features a retro clip in which LL Cool J attempts to hit on a woman "back in the day", before using Old Spice Swagger, then it shows him looking great now, which he attributes to the Swagger scent. I think the take away is that even decades after the brand debuted, Old Spice *still* helps men score. The commercial officially airs September 4th, but we thought we'd give you a sneak preview! ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements:** LL Cool J's partnership with Old Spice shows a trend towards using celebrities to promote products. - **Humorous Advertising:** The use of parody and humor in the Old Spice commercial demonstrates a growing trend in advertising towards more light-hearted and humorous approaches. - **Product Nostalgia:** Old Spice's use of a retro clip in the commercial reflects a trend towards nostalgia marketing, where brands leverage feelings of nostalgia to create an emotional attachment to their products. ### Sectors Adopting This - **Celebrity Branding:** The use of celebrities to promote products opens up opportunities for businesses to partner with famous personalities for mutually beneficial collaborations. - **Advertising:** The trend towards funnier and more entertaining advertising campaigns creates an opportunity for businesses to differentiate themselves by providing unique and memorable advertising experiences. - **Fragrance and Personal Care:** Old Spice's continued success after decades in the market demonstrates opportunities for innovation and disruption within the personal care industry by introducing new fragrances and appealing to different target demographics. ## Related on Trend Hunter - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md)