# Sustainable Eurovision Capsules LJMU Fashion Students are Designing a Sustainable Fashion Capsule By Kanesa D | Published 2024-06-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ljmu References: [ljmu.ac.uk](https://www.ljmu.ac.uk/about-us/news/articles/2024/5/13/fashion-students-create-sustainable-collection-for-eurovision) & [ljmu.ac.uk](https://www.ljmu.ac.uk/)  First-year Fashion Communication students at Liverpool John Moores University (LJMU) have embarked on an exciting collaboration with the sustainable brand BEPO (Be Positive Tailored) to create a distinctive and eco-friendly Eurovision-themed collection for John Lewis at Liverpool ONE. The collection, crafted from donated flags and banners from last year’s Eurovision event, features a range of [unisex backpacks and clothing items](https://www.trendhunter.com/trends/freitag-x-tudes-studio). Once destined for disposal, these materials have been ingeniously repurposed into fashionable, functional, and environmentally conscious pieces. In addition to designing and creating the clothing items, the students at LJMU have taken a holistic approach by developing a comprehensive [sustainable fashion marketing campaign](https://www.trendhunter.com/trends/circular-fashion-creator-programs) to accompany the collection. This campaign includes engaging content for [TikTok](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) and promotional videos designed to captivate and educate the audience on the importance of sustainable fashion. Image Credit: Liverpool John Moores University (LJMU) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 13% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Fashion:** Using disposed materials like flags and banners to create new clothing offers a solution to textile waste. - **Unisex Clothing Designs:** Crafting gender-neutral fashion pieces caters to a broader market while promoting inclusivity. - **Sustainable Marketing Campaigns:** Creating eco-focused promotional content on platforms like TikTok educates consumers on sustainability and enhances brand image. ### Sectors Adopting This - **Fashion and Apparel:** Incorporating sustainability into the design process addresses consumer demand for environmentally friendly products. - **Marketing and Advertising:** Holistic campaigns that emphasize eco-friendly practices can significantly influence consumer behavior and brand loyalty. - **Event and Waste Management:** Recycling event materials into new products showcases innovative waste management and resourcefulness. ## Related on Trend Hunter - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Kids Cartoon Capsules](https://www.trendhunter.com/trends/primark-2.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Educational Fashion Partnerships](https://www.trendhunter.com/trends/design-graduates-initiative.md)