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# Couture Cowgirls
Liya Kebede in I-D Summer 2010 Wears Ultra-Glam Ensembles

By Venessa Fisher | Published 2010-05-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/liya-kebede-in-i-d-summer-2010
References: [fashiongonerogue](http://www.fashiongonerogue.com/liya-kebede-amy-troost-emidem-summer-2010/) & [i-dmagazine](http://www.i-dmagazine.com/)

This shoot by photographer Amy Troost of Liya Kebede in i-D Summer 2010 celebrates the model's big break. The raven-haired stunner steals the spotlight in these [sporty cowgirl fashions](https://www.trendhunter.com/trends/melissa-x-maldito).

Styled by Alastair McKimm, the leading lady shows off looks including leather bodysuits, [silk dresses](https://www.trendhunter.com/trends/contemporary-femininity) and some interesting headpieces and hats. The editorial of Liya Kebede in i-D Summer 2010 features quotes from the hit Beyonce and Lady Gaga song 'Telephone.'

**Implications** - Strange and interesting, this editorial redefines fashionable with powerful wardrobe selections that incorporate elements from many domains of style. The [bold accessories](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) and colorful accents are eye-catching and unique, and Kebede brings them to life with her stoic, yet elegantly feminine poses and movements.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 77% | Activity: 43% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: South America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Sporty Cowgirl Fashion:** Opportunity for disrupting the western wear industry by incorporating sportswear elements into traditional cowgirl fashion
- **Bold Accessories:** Potential to disrupt the accessories industry by offering unique and colorful statement pieces
- **Multi-domain Fashion:** Disruptive innovation opportunity exists in creating fashion that incorporates elements from several domains, enabling customers to mix and match for unique looks

### Who This Affects Most

- **Western Wear:** Incorporate sportswear elements into traditional cowgirl fashion to create a unique and stylish line of clothing
- **Accessories:** Create unique and colorful statement pieces that can add a pop of color and personality to any outfit
- **Fashion:** Create multi-domain fashion that incorporates elements from several domains, providing customers with a unique and personalized wardrobe

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