# Dusk Beach Babe Shoots The Liya Kebede for H&M Spring Collection is Sun-Soaked By Marriska Fernandes | Published 2012-01-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liya-kebede-for-hm-spring-collection References: [fashiongonerogue](http://fashiongonerogue.com/liya-kebede-hm-wake-spring-collection/) & [hm](http://www.hm.com) The Liya Kebede for H&M Spring Collection is full of unique styles to get all fashion fanatics excited for the upcoming year. The latest campaign highlighting the 'Wake Up To Spring' collection by H&M gets beauty Liya Kebede perched on [sun-drenched beaches](https://www.trendhunter.com/trends/sel-de-mer). All perky and cheerful, she is dressed in simple floral tops, striped skirts and pastel-shaded dresses. The hyper-saturated [spring campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) presents dark silhouettes along with the sun, sand and beaches that together spell charm and sophistication. The all-set-for-summer campaign puts the dazzling Liya in a smoking limelight. The Liya Kebede for H&M Spring Collection is one that will soon be sported in the wardrobes of many fashionistas. Check out this shoot for fashion inspiration for the upcoming year. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hyper-saturated Spring Campaigns:** Opportunity for brands to create visually stunning and attention-grabbing advertisements. - **Floral and Striped Fashion:** Potential for designers to incorporate floral patterns and striped designs into their spring collections. - **Model as Brand Ambassador:** A chance for fashion brands to collaborate with well-known models and celebrities to promote their collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage the popularity of hyper-saturated spring campaigns to attract customers. - **Advertising:** Opportunity for advertising agencies to create visually appealing campaigns for fashion brands. - **Marketing:** Brands can utilize the influence of well-known models like Liya Kebede to market and promote their collections. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)