# Former Gymnast-Supported Apparel Companies Former Gymnast Livvy Dunne Joins NOBULL's Roster By Kalin Ned | Published 2026-03-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/livvy-dunne1 References: [nobullproject](http://nobullproject.com/collections/livvy-dunne) The [athletic footwear and apparel brand](https://www.trendhunter.com/trends/crossfit-competitor) [NOBULL](https://www.trendhunter.com/trends/performance-footwear) announced today that former gymnast Livvy Dunne has joined the company as its newest athlete, investor, and [equity partner](https://www.trendhunter.com/trends/adidas-canada). This marks a significant collaboration that extends beyond a traditional endorsement deal. Livvy Dunne, who has built her public persona on principles of discipline and authenticity, will work with the brand to foster community, support athletes, and promote high-quality training footwear. Her involvement with the brand comes just in time as NOBULL introduces 12 new colorways for the Allday Knit footwear model, which is revered as the brand's most flexible everyday training shoe. From the Classic White Punch colorway to the Mineral White Clay nuance, the silhouette is comfort-focused with a sporty, slick aesthetic, ensuring wearers can transition seamlessly between various activities. Image Credit: NOBULL ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 54% | Activity: 49% | Freshness: 69% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Athlete-equity Partnerships:** Brand collaborations that include athlete investment and equity stakes are reshaping traditional endorsement models and enabling deeper product influence from sports figures. - **Community-led Product Development:** Consumer communities and athlete networks are increasingly informing design choices and product roadmaps, creating demand for participatory co-creation platforms. - **Versatile Training Footwear Aesthetics:** Footwear that blends comfort-focused performance with slick everyday styling is expanding use cases beyond gym environments and redefining expectations for multifunctional athletic shoes. ### Industries Being Reshaped - **Athletic Footwear:** A shift toward athlete-partnered lines and multifunctional silhouettes is opening opportunities for new materials, modular designs, and rapid colorway drops tailored to engaged fanbases. - **Sports Marketing:** Influencer-driven equity relationships and community-centric storytelling are transforming promotional spend into long-term brand equity collaborations with measurable consumer loyalty impacts. - **Direct-to-consumer Apparel:** Brands selling directly are positioned to leverage athlete investors and limited-release colorways to create scarcity-driven demand and tighter feedback loops for iterative product improvements. ## Related on Trend Hunter - [Tennis Tournament Capsule Collections](https://www.trendhunter.com/trends/lululemon-indian-wells-apparel.md) - [Basktball Athlete-Approved Makeup Ranges](https://www.trendhunter.com/trends/lauren-betts.md) - [Athlete-Approved Hair Accessories Brands](https://www.trendhunter.com/trends/laurie-hernandez.md) - [Nutrition Line Debuts](https://www.trendhunter.com/trends/nutrition-line.md) - [Hybrid Athletic Performance Sneakers](https://www.trendhunter.com/trends/nobull-drive-2.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Waterproof Golf-Inspired Shoes](https://www.trendhunter.com/trends/azalea-golf-shoe-collection.md) - [Volleyball Loungewear Deals](https://www.trendhunter.com/trends/lovb.md) - [Luuxury High-Performance Athletic Wear](https://www.trendhunter.com/trends/coco-gauff1.md)