# Bejeweled Charity Bracelets The Living Water Charm Bracelet Helps Bring Water to the Poor By Rahul Kalvapalle | Published 2015-02-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/living-water-charm-bracelet References: [uri.edu](http://www.uri.edu/news/releases/?id=7312) & [alexandani](http://www.alexandani.com/living-water-expandable-wire-bangle.html) Paige Dellerman, a student at the [University of Rhode Island](https://www.trendhunter.com/trends/chroma-twist), designed a bracelets whose sales are helping to bring clean water to poor communities around the world. Dellerman worked with Alex and Ani, a Rhode Island-based jewelry maker, to develop the bracelets. The bracelet forms part of the jewelry company's '[Charity by Design](https://www.trendhunter.com/trends/ornellaia1)' collection. 20% of proceeds from sales of the bracelets are being directed to [Living Water International](https://www.trendhunter.com/trends/ebay-and-this-is-beauty), a Texas-based NGO that helps bring clean drinking water to impoverished communities in developing countries. Each bangle is bears a single robin's egg blue teardrop, symbolizing a glass of water, and comes with a 'meaning card' that reminds wearers of the fundamental importance of water to life. This project is a great example of how a simple idea can, if acted on, actually help improve people's lives. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Charity Bracelets:** Opportunity for businesses to create bracelets that support charitable causes and make a positive impact on society. - **Clean Water Initiatives:** Disruptive innovation potential in developing innovative solutions, technologies, and partnerships to address the global water crisis. - **Meaningful Jewelry:** Growing demand for jewelry designs that convey a deeper message or purpose, allowing businesses to tap into the emotional value of products. ### Who This Affects Most - **Jewelry:** Jewelry companies can explore collaborations with charities to create purpose-driven collections, appealing to socially-conscious consumers. - **Nonprofit Organizations:** Opportunity for NGOs to seek partnerships with businesses in the retail industry, leveraging product sales to fund their charitable initiatives. - **Water Treatment and Filtration:** Innovative companies in the water industry can develop affordable and efficient solutions to provide clean drinking water to impoverished communities. ## Related on Trend Hunter - [Charitable Anniversary Dolls](https://www.trendhunter.com/trends/waterbabies.md) - [Charitable Jewelry Launches](https://www.trendhunter.com/trends/anne-sportun-x-the-love-club.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Doll-Inspired Jewelry Collections](https://www.trendhunter.com/trends/barbie-professions-collection.md) - [Customizable Jewelry Builders](https://www.trendhunter.com/trends/jewelry-builder.md) - [Inclusive Elementally Inspired Jewelry](https://www.trendhunter.com/trends/every-wave.md) - [Stunning Cause-Supporting Dishes](https://www.trendhunter.com/trends/prayerbowls.md)