# Low-Sugar Natural Sodas Living Things Soda is High in Fiber and Gut-Friendly By Laura McQuarrie | Published 2024-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/living-things-soda References: [bevnet](https://www.bevnet.com/pr/2024/06/12/brewdogs-james-watt-leads-preseed-round-for-living-things-functional-soda) & [drinklivingthings](https://drinklivingthings.com/)  [Living Things](https://www.trendhunter.com/trends/cherry-lime-variant) soda makes all-natural, lightly sparkling soda with functional benefits, satisfying health-conscious consumers' thirst for [better-for-you beverages](https://www.trendhunter.com/trends/suja-life). People of all ages are drinking less soda due to increased health concerns, the rise of healthier beverage alternatives and greater awareness of the negative effects of sugar. Living Things delivers what mindful drinkers crave with low-sugar, high-fiber flavors like Raspberry & Pomegranate; Peach & Blood Orange; and Lemon & Ginger. Free from sweeteners, every can invites consumers to appreciate the sweetness of nature's best ingredients. As an all-natural [prebiotic and probiotic soda](https://www.trendhunter.com/trends/root-beer-slice-soda), Living Things offers more than conventional soda by promoting gut health and supporting the microbiome, containing lower sugar levels, and providing a healthier, more functional beverage choice for ingredient-aware consumers. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 81% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Gut-friendly Beverages:** Offering prebiotic and probiotic benefits, gut-friendly beverages are becoming increasingly popular among health-conscious consumers. - **Low-sugar Alternatives:** With rising health awareness, low-sugar alternatives are gaining traction, providing satisfying options that cater to consumers mindful of their sugar intake. - **Natural Ingredient Focus:** Products emphasizing the sweetness of natural ingredients are appealing to consumers seeking healthier and more authentic flavor experiences. ### Sectors Adopting This - **Functional Beverages:** Functional beverages that offer health benefits beyond hydration are attracting consumers looking for added nutritional value in their drinks. - **Health and Wellness:** The health and wellness industry is expanding with products like low-sugar sodas that align with the growing trend of mindful consumption. - **Natural and Organic Foods:** The natural and organic foods sector is seeing innovation with offerings that rely on natural ingredients to meet consumer demands for clean labels and healthier alternatives. ## Related on Trend Hunter - [High Fiber Prebiotic Sodas](https://www.trendhunter.com/trends/cherry-lime-variant.md) - [All-Natural Living Sodas](https://www.trendhunter.com/trends/fhirst.md) - [Low-Sugar Prebiotic Sodas](https://www.trendhunter.com/trends/levo-soda.md) - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Y2K-Style Prebiotic Sodas](https://www.trendhunter.com/trends/heaven-soda.md) - [Functional Prebiotic Sodas](https://www.trendhunter.com/trends/fibe.md) - [Nostalgic Probiotic Sodas](https://www.trendhunter.com/trends/live-soda-juicy-grape.md) - [Flavorful Prebiotic Sodas](https://www.trendhunter.com/trends/lively-prebiotic-pops.md) - [Gut-Friendly Soft Drinks](https://www.trendhunter.com/trends/hip-pop-soda.md)