# Surprise City Adventures Living Social Taxi Offers Riders Instant Choose-Your-Own Outings By Christopher DeLuca | Published 2011-08-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/living-social-taxi References: [psfk](http://www.psfk.com/2011/08/livingsocial-promotes-deals-with-london-taxi-experience-video.html) & [youtube](http://www.youtube.com/watch?v=xaVNFJ5lcbE&feature=player_embedded) The Living Social taxi is an innovative marketing concept that hopes to attract new customers to the daily deal giant's website. When people in London entered a [special Living Social taxi cab](https://www.trendhunter.com/trends/wayder), they were given a surprise choice to continue on their route or roll the dice for an amazing outing. People in the Living Social taxi who decided to roll the dice got to drive a luxury vehicle, enjoy some amazing food and engage in chess boxing. This brilliant concept should keep Living Social fresh in people's minds. **Implications** - The daily deals space has new entrants every day who are looking to grab a share of the market. Companies need to adapt quickly and demonstrate real value to their customers. Companies should consider creating [unique experiences](https://www.trendhunter.com/trends/heinz-ketchup-zero) that differentiate them from their competition. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 6% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Unique Experiences:** Companies should consider creating unique experiences that differentiate them from their competition. - **Adaptability in Daily Deals Market:** Companies need to adapt quickly and demonstrate real value to their customers in the competitive daily deals space. - **Innovative Marketing Concepts:** Innovative marketing concepts, like the Living Social taxi, can attract new customers and keep the company fresh in people's minds. ### Where This Applies - **Daily Deals:** Companies in the daily deals industry need to constantly innovate and provide unique experiences to stand out from competitors. - **Transportation:** Innovative marketing concepts like the Living Social taxi present disruptive innovation opportunities in the transportation industry. - **Hospitality:** The idea of surprise outings and unique experiences could be applied in the hospitality industry to create memorable customer experiences. ## Related on Trend Hunter - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Beauty Shopper Transports](https://www.trendhunter.com/trends/delivered-to-beauty.md) - [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [All-Day Shopping Experiences](https://www.trendhunter.com/trends/maxxinista-express.md) - [Newsstand-Style Pop-Up Series](https://www.trendhunter.com/trends/uber-eats-x-aldi.md) - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md)