# Living Seawall Projects Volvo is Supporting Ocean Conservation by Recreating a Natural Environment By Laura McQuarrie | Published 2018-07-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/living-seawall References: [prexamples](https://www.prexamples.com/2018/07/volvo-to-help-create-a-new-living-sea-wall-to-combat-ocean-pollution/) & [volvocars](https://www.volvocars.com/au/about/australia/living-seawall) Marine habitats continue to be compromised by seawalls and plastic pollution, but [Volvo](https://www.trendhunter.com/trends/volvo-capsule) is taking a stand for [ocean conservation](https://www.trendhunter.com/trends/world-ocean-day-pouch) with its Living Seawall project. Volvo's Living Seawalls are constructed from unique tiles made from 100% recycled plastic fibres that mimic the root structure of mangrove trees, which helps to recreate a natural ocean environment. This project aims to "give plastic a purpose" and help to filter pollutants, particles and metals from the ocean. Beyond the work it is doing with Living Seawalls around Sydney, Volvo hopes to further its efforts to protect the ocean in other cities around the world. From clothing collections made from ocean plastic waste to movements to ban wasteful single-use straws, consumers are currently invested in many of the issues surrounding the health of the ocean and its many inhabitants. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Ocean Conservation Innovations:** By using unique tiles made from 100% recycled plastic fibers, initiatives such as Living Seawall aim to keep marine habitats and ocean environment safe. - **Plastic Recycling:** Living Seawall project by Volvo shows how plastic waste can be used to create purposeful contributions for improving the environment. - **Sustainable Construction:** Sustainable construction materials such as unique tiles made from recycled plastic fiber utilized by Living Seawall projects highlight potential for innovative, eco-conscious infrastructure solutions. ### Who This Affects Most - **Automotive Industry:** Volvo's Living Seawall Projects showcase opportunities for automakers to incorporate ocean conservation and recycling into their core businesses. - **Construction Industry:** The sustainable construction practices utilized in Living Seawall tiles demonstrate the potential for eco-friendly materials in construction. - **Environmental Conservation Industry:** A wide range of environmental conservation-driven initiatives, including Living Seawall, are redefining the possibilities for proactive and innovative conservation and sustainability-focused business opportunities. ## Related on Trend Hunter - [Resilient Concrete Sea Walls](https://www.trendhunter.com/trends/breathing-sea-wall.md) - [Digital Marine Habitats](https://www.trendhunter.com/trends/nereid-marine-habitat.md) - [Ocean Plastic Pot Capsules](https://www.trendhunter.com/trends/elho.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Upcycled Volleyball Trophies](https://www.trendhunter.com/trends/volleyball-trophy.md) - [Sustainable Car Art Installations](https://www.trendhunter.com/trends/we-harvest-wind.md) - [Virtual Fantasy-Themed Oceans](https://www.trendhunter.com/trends/avatar-the-way-of-water.md) - [Aquatic Shoreline Conservation Stools](https://www.trendhunter.com/trends/tidal-stool.md) - [Fossil-Free EV Batteries](https://www.trendhunter.com/trends/fossil-free-battery-production.md)