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# Living Room Theaters
Comfortable Viewing

By ozguralaz | Published 2007-01-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/living-room-theaters
References: [psfk](http://www.psfk.com/2007/01/living_room_the.html) & [livingroomtheaters](http://www.livingroomtheaters.com/about.html)

Ultra has launched the Living Room Theater, a visionary concept in movie watching. Living Room Theaters combine the atmosphere of a European style cafÃ© with the entertainment of a movie. They describe, "Felix Martin, Ernesto Rimoch and Diego Rimoch (two of whom are accomplished filmmakers) asked themselves, "What do we hate about going to the movies?" and set out to answer their complaints point by point. Why couldn't the lobby be a place for lingering before and after the movies? Why can't movie food reflect the quality of cuisine to which Portlanders are accustomed? Why can't the theaters themselves feel [more intimate and welcoming](https://www.trendhunter.com/trends/allure-sofa-range)? And how can we see more of the kinds of independent and foreign films we crave on the [big screen](https://www.trendhunter.com/trends/cinema-led-screens)?"

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 17% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Cafe-style Movie Theaters:** The trend of combining cafÃ© atmospheres with movie entertainment offers opportunities for disruptive innovation in creating unique and comfortable viewing experiences.
- **Elevated Movie Food:** The trend of improving the quality of movie food opens up possibilities for disruptive innovation in providing gourmet cuisine options to enhance the overall movie-watching experience.
- **Intimate and Welcoming Theaters:** The trend of creating more intimate and welcoming theater spaces creates opportunities for disruptive innovation in designing cozy and immersive environments for moviegoers.

### Industries Being Reshaped

- **Hospitality:** The hospitality industry can benefit from the trend of cafe-style movie theaters by integrating movie watching experiences into their offerings, attracting a wider customer base.
- **Food and Beverage:** The food and beverage industry can tap into the trend of elevated movie food by partnering with theaters to provide high-quality dining options, enhancing the overall movie experience for viewers.
- **Interior Design:** The interior design industry can leverage the trend of intimate and welcoming theaters by creating innovative and comfortable spaces that enhance the moviegoers' enjoyment and immersion.

## Related on Trend Hunter

- [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md)
- [Opulent All-in-One Theater Systems](https://www.trendhunter.com/trends/awol-theater-3500x.md)
- [Cinema-Grade Sound Systems](https://www.trendhunter.com/trends/beosound-theatre.md)
- [Curvilinear Home Theater Projectors](https://www.trendhunter.com/trends/nomvdic-p2000ustrgb.md)
- [Theater-Quality Short-Throw Projectors](https://www.trendhunter.com/trends/formovie-theater-premium.md)
- [Cinema-Grade Projector Debuts](https://www.trendhunter.com/trends/visionmaser-max.md)
- [Large-Format Cinematic Experiences](https://www.trendhunter.com/trends/largeformat-experience.md)
- [Accessible Living Room Projectors](https://www.trendhunter.com/trends/kodak-flik-x20-projector.md)
- [Theater-Quality Living Room Projectors](https://www.trendhunter.com/trends/sony-bravia-7.md)