# Pocket Aquariums (UPDATE) Living Keychains Sold in China Feature Live Sea Creatures By Peter Vallas | Published 2011-04-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/living-keychains References: [odditycentral](http://www.odditycentral.com/news/living-keychains-are-the-new-craze-in-china.html) Certain turtles and fish are considered good luck to Chinese people. Street vendors in China have been developing Living Keychains so people can start carrying around their good-luck charms. These unique Living Keychains house [Brazilian turtles](https://www.trendhunter.com/trends/kt2-kungfu-turtle) or kingfish swimming in colored water. Although the packets contain nutrients for the fish, there is still a lack of oxygen, and animal rights enthusiasts are furious over this fact. Laws in China only protect wild animals, which leaves these poor sea creatures out of the scope. The 7-cm [miniature aquarium](https://www.trendhunter.com/trends/reef-1) is not a fun place for these little guys to be. Sales of Living Keychains have been booming across China; however, there's a bunch of good people out there who are just buying them to let these fish and turtles be free. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Sustainable Keychains:** Developing keychains that feature sustainable materials or plant-based alternatives as a disruptive innovation opportunity. - **Eco-conscious Accessories:** Creating accessories that align with environmental values, such as biodegradable keychains or ones made from recycled materials, as a disruptive innovation opportunity. - **Virtual Pet Keychains:** Designing keychains that utilize augmented reality or virtual reality to simulate the experience of owning a pet without the ethical concerns, providing a disruptive innovation opportunity. ### Who This Affects Most - **Pet Accessories:** Pet accessory manufacturers can explore ethical and sustainable alternatives in their product offerings, considering the disruptive innovation opportunity present in the context of Living Keychains. - **Environmental Conservation:** Organizations and initiatives focused on environmental conservation can raise awareness about the impact of certain products and promote sustainable alternatives in the case of Living Keychains, presenting a disruptive innovation opportunity. - **Augmented Reality:** Companies specializing in augmented reality technologies can develop virtual pet keychains that leverage this technology to create a cruelty-free and immersive pet ownership experience, providing a disruptive innovation opportunity. ## Related on Trend Hunter - [Modern Desk-Friendly Jellyfish Tanks](https://www.trendhunter.com/trends/pet-jellyfish.md) - [Tiny Pet Habitat Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-animals.md) - [Miniature Terrarium Keycaps](https://www.trendhunter.com/trends/terrarium-keycaps.md) - [Aquatic Amphibian Children's Toys](https://www.trendhunter.com/trends/tacos-frog.md) - [Eggshell-Made Digital Pets](https://www.trendhunter.com/trends/original-tamagotchi-celebration-egg.md) - [Fish Tank-Inspired Japanese Houses](https://www.trendhunter.com/trends/nao-iwanari.md) - [Sensory Pocket-Sized Pets](https://www.trendhunter.com/trends/nano-mals.md) - [Branded Ramen Noodle Keychains](https://www.trendhunter.com/trends/nissin-donbei-charms.md) - [Cartoon-Inspired Metro Payments](https://www.trendhunter.com/trends/easycard-1.md)