# Retro Duo Fashion Films The 'Living is a Gamble' Video by Graham Dunn is Carefree By Sarah Robson | Published 2012-05-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/living-is-a-gamble-video-by-graham-dunn References: [bentrovatoblog](http://bentrovatoblog.com/photography/living-gamble-graham-dunn/) & [bentrovatoblog.tumblr](http://bentrovatoblog.tumblr.com/) The ‘Living is a Gamble’ video by Graham Dunn is carefree and 70s-inspired. This phenomenal [short story](https://www.trendhunter.com/trends/the-tiger) is Graham Dunn’s third and Ben Trovator’s second film. This video tells the story of a day in the life of two best friends who live to be young and wild. The models Kelley Ash and Jenny Sirney are pictured embracing the Californian sun in [vintage clothing](https://www.trendhunter.com/trends/wildest-ones-yet) as they dance, drink and swim throughout the afternoon. The video captures the girls laughing and playing as they drink cans of Budweiser poolside and lounge in the water. The models are styled by [Wild at Heart](https://www.trendhunter.com/trends/101-bold-nights-program) with hair and makeup is by Juxta. The film features music by Nick Drake, called ‘Blues Run the Game,’ and is nostalgic of the 70s lifestyle. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Retro Fashion Films:** Opportunity for brands to create retro-inspired fashion films that tap into the nostalgia of past eras. - **Carefree Lifestyle Content:** Creating carefree lifestyle videos that showcase the fun and freedom of young adulthood. - **70s-inspired Aesthetics:** Opportunity for brands to incorporate 70s-inspired aesthetics in their visual content, evoking a sense of nostalgia and retro style. ### Who This Affects Most - **Fashion:** Fashion brands can leverage retro fashion films to showcase their products in a unique and nostalgic way. - **Media and Entertainment:** Opportunity for media companies to produce and distribute carefree lifestyle content that resonates with young audiences. - **Advertising and Marketing:** Brands can incorporate 70s-inspired aesthetics in their advertising campaigns to stand out and appeal to consumers' desire for nostalgia and retro style. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Qsr Retro Film Tributes](https://www.trendhunter.com/trends/dominos-40th-anniversary.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Legacy-Themed Brand Films](https://www.trendhunter.com/trends/aldo-archive.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md)