# Cuffed Half Suits The 'Living in Tokyo' Editorial in POPEYE Fall/Winter 2010 Shows Some Leg By Vittoria Natarelli | Published 2010-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/living-in-tokyo-editorial-popeye-fall-winter-2010 References: [hypebeast](http://hypebeast.com/2010/08/popeye-2010-fallwinter-living-tokyo-editorial/) & [magazineworld.jp](http://magazineworld.jp/popeye/761/) The Living in Tokyo' editorial in POPEYE Fall/Winter 2010 is inspired by the innovative styles of Tokyo. Fashion director Tomoki Sukezane included looks such as [sequined embroidered sport coats](https://www.trendhunter.com/trends/siegelman-stable-1) paired up with cowboy hats, prints, fedoras and [suits in tweed and velvet](https://www.trendhunter.com/trends/tripster-x-dickies) to create a truly unique editorial. The spread effortlessly combines looks of the past while maintaining a modern look. The 'Living in Tokyo' editorial in POPEYE Fall/Winter 2010 is a great take on fashion. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 62% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Sequined Embroidered Sport Coats:** Disruptive innovation opportunity: Explore the use of sequined embroidery on sport coats to create unique and eye-catching designs in the fashion industry. - **Prints and Fedoras:** Disruptive innovation opportunity: Combine prints and fedoras in fashion to create a distinctive and fashionable look that merges classic and contemporary elements. - **Tweed and Velvet Suits:** Disruptive innovation opportunity: Experiment with tweed and velvet fabrics to design suits that offer a blend of traditional elegance and modern appeal in the fashion industry. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce innovative fashion styles inspired by Tokyo to cater to the evolving tastes and preferences of fashion-conscious individuals. - **Editorial Photography:** Disruptive innovation opportunity: Explore unconventional styling and unique location choices in editorial photography to capture attention and create visually captivating content. - **Fashion Direction:** Disruptive innovation opportunity: Push the boundaries of fashion direction by incorporating diverse influences, unconventional pairings, and unexpected elements to create truly unique and memorable fashion editorials. ## Related on Trend Hunter - [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)