# Living Couture The Fashion & Architecture Exhibit Shows a Living Floral Dress By Allison Love | Published 2010-08-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/living-floral-dress References: [stylefrizz](http://stylefrizz.com/201008/floral-dresses-by-mattijs-van-bergen-and-anouk-vogel/) & [arcam.nl](http://www.arcam.nl/exposities/programma_uk.html) This amazingly creative living floral dress from Mattijs van Bergen and Anouk Vogel mixes [architecture with creativity and fashion](https://www.trendhunter.com/trends/structural-botany) in the form of this living dress. The dress actually has flowers that are kept alive from the individual vases of water that comprise the dress. The idea is that the living floral dress can stay up to date with [fashion trends](https://www.trendhunter.com/trends/programmable-clothing) since the wearer can change the dress' colors by replacing the flowers. What in incredible idea! ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 74% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Living Fashion:** The trend of merging nature and fashion with living materials to create one-of-a-kind pieces. - **Interactive Apparel:** The trend of connecting technology and fashion to create clothing that interacts with the environment and/or wearer. - **Sustainable Clothing:** The trend of incorporating natural elements and sustainable materials into clothing designs in order to reduce the environmental footprint of the fashion industry. ### Industries Being Reshaped - **Fashion:** The fashion industry should explore innovative ways to incorporate nature into clothing designs to create unique, sustainable and interactive pieces that connect with consumers. - **Technology:** As technology advances, businesses should explore how to incorporate it into clothing to develop innovative, interactive and personalized garments. - **Architecture:** The architecture industry can look at ways to merge the design principles of architecture and fashion to create interactive and sustainable wearable art pieces. ## Related on Trend Hunter - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Textile Fashion Exhibitions](https://www.trendhunter.com/trends/regeneration-fashion-from-the-ground-up.md) - [Coral-Shaped Bulbous Pavilions](https://www.trendhunter.com/trends/marc-fornes.md)