# Drinkable Olive Oil Saint Supply Launched Living Elixir, Featuring Organic, Hand-Picked Olives By Kalin Ned | Published 2021-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/living-elixir References: [saintsupply](https://www.saintsupply.com/products/living-elixir) Living Elixir is the new product offering of US start-up [Saint Supply](https://www.trendhunter.com/trends/beauty-market). This launch is bound to catch one's eye not only in the packaging aesthetic department but also in its function. The recipe boasts organic olives that are hand-picked "from ancient groves lying in altitudes over 2,000 feet" in southern Greece. Envisioned to ensure "total body resilience with a daily serving of vitality" and "inspired by ancient rituals," Living Elixir is for drinking—not for cooking or dipping as [olive oil is traditionally used](https://www.trendhunter.com/trends/gourmet-olive-oils). Consumers are encouraged to enjoy a daily tablespoon of Living Elixir, alongside their self-care practices in order to reap the full benefits of the [plant-based Superphenols](https://www.trendhunter.com/trends/odysea-good-for-you-polyphenol-extra-virgin-olive-oil). These are identified as "naturally occurring compounds that safeguard against common health problems, as well as certain effects of aging." Image Credit: Saint Supply ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Drinkable Oil Products:** There is an opportunity for businesses to create more drinkable oil products that bring unique health benefits from various plant-based sources. - **Superphenol Infused Products:** Products infused with superphenols found in plant-based sources could become a leading ingredient in health and wellness products. - **Traditional Products with a Twist:** Reimagining traditional products, such as olive oil, to have a new purpose and unique selling point can capture market attention and boost sales. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore creating drinkable oil products with unique health benefits for consumers. - **Health and Wellness:** The health and wellness industry can consider creating products infused with superphenols that are found in plant-based sources. - **Beauty and Personal Care:** The beauty and personal care industry can explore creating products that incorporate plant-based superphenols for added skin and body care benefits. ## Related on Trend Hunter - [EVOO Drinking Elixirs](https://www.trendhunter.com/trends/drinking-elixir.md) - [Savory Dairy-Free Drinks](https://www.trendhunter.com/trends/salt-stone.md) - [Limited-Edition Olive Oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil.md) - [Modernly Branded Olive Oils](https://www.trendhunter.com/trends/single-fat-olive-oil.md) - [Single-Serve Olive Oil Packaging](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil.md) - [Canned Olive Oil Martinis](https://www.trendhunter.com/trends/olive-oil-martini.md) - [High-Phenolic Olive Oils](https://www.trendhunter.com/trends/high-phenolic-olive-oil.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Limited-Edition Sicilian Olive Oils](https://www.trendhunter.com/trends/sicilian-olive-oil.md)