# Solemn Soldier Campaigns Battlefield 3 Launches with Army Men in London By Ben Dutton | Published 2011-10-27 | Updated 2011-10-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/living-adverts References: [girlgamersuk](http://www.girlgamersuk.com/2011/10/battlefield-3-abbot-tanks-invade-london-game/) & [game](http://www.game.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId=137285&articleId=137286&catalogId=10201&langId=44&storeId=10151&cm_sp=battlefield-_-topnav-_-battlefield3) A UK video game store launched an unusual ad campaign to mark the launch of the much hyped Battlefield 3 this week. [Billboards were replaced](https://www.trendhunter.com/trends/dreamies-treats) with statue adverts by the gaming retailer GAME. [Human war memorial statues](https://www.trendhunter.com/trends/bape-and-bandai) in the image of the game’s cover star and Marine hero were seen in locations across London ahead of Battlefield 3’s [midnight opening](https://www.trendhunter.com/trends/little-caesars-call-of-duty). The traffic-stopping adverts were created using super-realistic human statues that drew crowds from across the capital. The game itself is expected to be one of the biggest success stories of the year. GAME’s UK stores will open at midnight to sell copies to fans who simply can’t wait to get their hands on them. One hardcore fan has apparently been camping outside GAME on Oxford Street since 2am, just to be the first person in London to get his hands on Battlefield 3. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Statue Advertisements:** Opportunity for companies to use realistic human statues as a unique and attention-grabbing advertising method. - **Midnight Store Openings:** Potential for retailers to generate excitement and attract dedicated fans by opening their stores at midnight for highly anticipated product launches. - **Camping for Releases:** Possibility for brands to capitalize on fan dedication by creating special experiences or incentives for customers who camp out ahead of major releases. ### Where This Applies - **Gaming:** Disruptive innovation opportunity for gaming companies to incorporate unique advertising campaigns and create memorable experiences for fans. - **Retail:** Opportunity for retailers to leverage midnight store openings as a strategy to boost sales and generate buzz for highly anticipated products. - **Marketing:** Innovative marketing opportunity for companies to tap into fan culture and create engaging campaigns that foster a sense of excitement and dedication among customers. ## Related on Trend Hunter - [Iconic World War Games](https://www.trendhunter.com/trends/world-war-armies.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Futuristic Military Game Events](https://www.trendhunter.com/trends/dark-protocol.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Military Simulation Games](https://www.trendhunter.com/trends/company-of-heroes-3.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Snacking Gamer Campaigns](https://www.trendhunter.com/trends/heinz-hidden-spots.md)