# Green Carpet Looks Livia Firth's Bamboo Suit is Sexy and Sustainable By Luisa Amanda Gomes | Published 2010-02-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/livia-firths-bamboo-suit References: [treehugger](http://www.treehugger.com/files/2010/02/firth-stuns-in-bamboo-suit-at-a-single-man-premiere.php) Livia Firth's bamboo suit is an example of how she's keeping to her Green Carpet Challenge. Livia Firth, Colin Firth's wife, has made a public promise to only wear [eco-friendly clothing](https://www.trendhunter.com/trends/c-collection), while maintaining that sexy, stylish look (as she is an owner of green boutique 'Eco Age'). The [use of bamboo in textiles](https://www.trendhunter.com/trends/organic-bamboo-sheets) is favorable for the ecosystem since there are ethical procedures in the harvesting and processing it, making it superior to other fibers like rayon. Although the ecological benefits the outfit may have, what's the point in wearing it if doesn't look good? However, that's irrelevant in this case, of course, as Livia Firth's towering figure in her sexy bamboo suit actually outshines Julianne Moore's red carpet look. She totally shows that going green can be sexy! ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** The trend of sustainable and ethical fashion is on the rise, creating an opportunity for innovative brands to cater for consumers who prioritize environmental impact. - **Bamboo Fabric:** The use of bamboo in textiles is not only environmentally friendly, but a promising trend in fashion for its durability and versatility. - **The Green Carpet Challenge:** The Green Carpet Challenge, founded by Livia Firth, promotes eco-fashion and sustainability by encouraging celebrities to wear sustainable outfits on the red carpet, creating a new platform for fashion innovation. ### Who This Affects Most - **Fashion:** The fashion industry can take advantage of the trend towards sustainable and eco-friendly fashion to not only reduce their environmental impact, but to offer consumers options that fit their values. - **Eco-friendly Textiles:** The production of eco-friendly textiles and fabrics is a growing industry, with an opportunity for innovation to cater to both the fashion and sustainability markets. - **Celebrity and Red Carpet Fashion:** The Green Carpet Challenge creates an opportunity for fashion designers and brands to showcase their commitment to sustainability through celebrity and red carpet fashion, while gaining brand recognition. ## Related on Trend Hunter - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Sustainable Bamboo Home Goods](https://www.trendhunter.com/trends/ettitude.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md) - [Eco-Minded Bridal Styles](https://www.trendhunter.com/trends/eastman.md)