# Liberating Beauty Campaigns Milk Cosmetics Invites Its Consumers to Participate in #LiveYourLook By Riley von Niessen | Published 2017-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/liveyourlook References: [teenvogue](http://www.teenvogue.com/story/milk-makeup-beautycon-live-your-look-campaign) & [milkmakeup](https://milkmakeup.com/?fdfv) During the Beautycon event in New York, which will take place on May 20th in 2017, [Milk Cosmetics](https://www.trendhunter.com/trends/claw-machine-event) will invite its consumers to take part in its #LiveYourLook campaign. Those wishing to get involved at the event simply have to pay a visit to the brand's multimedia studio, where it will offer [full-glam makeovers](https://www.trendhunter.com/trends/break-in-case-of-glamergency). Once consumers have their hair and makeup done, they'll be able to get their portraits taken with a professional photographer. Georgie Greville, the brand's Creative Director will be there to meet with fans, in addition to Thomas Halbert, an [influenecer who's collaborated with the brand](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians) on past charitable projects. With the #LiveYourLook campaign, Milk Cosmetics aims to show that beauty is all about what makes an individual feel great about themselves. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Participatory Advertising:** Milk Cosmetics' #LiveYourLook campaign invites consumers to actively participate in creating their brand image, fostering a sense of ownership and engagement. - **Multimedia Experiences:** By offering full-glam makeovers and professional photoshoots, Milk Cosmetics taps into the trend of providing immersive multimedia experiences that create lasting memories for consumers. - **Empowerment Marketing:** The #LiveYourLook campaign by Milk Cosmetics promotes the idea that beauty is subjective and individual, empowering consumers to embrace their unique style and self-expression. ### Where This Applies - **Cosmetics:** Cosmetics industry can explore participatory advertising campaigns to foster customer engagement and build a sense of brand ownership. - **Event Marketing:** Event marketing industry can leverage multimedia experiences to create interactive and memorable brand activations that resonate with consumers. - **Influencer Collaboration:** Influencer collaboration industry can find opportunities in partnering with brands on charitable projects and community-driven campaigns for positive brand associations. ## Related on Trend Hunter - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Immersive Queer-Led Community Initiatives](https://www.trendhunter.com/trends/united-by-vanity.md)