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# Statement Sneakers
Livestrong x Nike WMNS 'Sweet Classic High' is Powerfully Bright

By Vittoria Natarelli | Published 2010-06-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/livestrong-x-nike-wmns-sweet-classic-high
References: [freshnessmag](http://www.freshnessmag.com/2010/06/23/livestrong-x-nike-wmns-sweet-classic-high-bicycle-print/) & [finishline](http://www.finishline.com/store/product/nike-sweet-classic-high-womens-casual-shoe/_/A-1926?productId=prod658063)

The [bright yellow color](https://www.trendhunter.com/trends/university-gold-2) of the LIVESTRONG x Nike WMNS Sweet Classic High isn't the only statement this shoe is making.

On the tongue of the show you can see the word "HOPE," with the "O" looping like a bicycle wheel. This [classic high-top](https://www.trendhunter.com/trends/jordan-retro-1-high) has a very cool look to them, very laid-back but still eye-popping. The LIVESTRONG x Nike WMNS Sweet Classic High's signature [Livestrong yellow](https://www.trendhunter.com/trends/land-olakes-x-clove) catches the attention of any passerby all while being a charitable fashion choice.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 35% | Activity: 28% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Bright Sneaker:** The bold and eye-catching color of the LIVESTRONG x Nike WMNS Sweet Classic High disrupts the traditional sneaker market with its powerful brightness.
- **Charitable Fashion:** The collaboration between LIVESTRONG and Nike offers an innovation opportunity to create fashion items that support worthy causes, merging style and social impact.
- **Statement Tongue:** The unique design of the 'HOPE' word looping like a bicycle wheel on the tongue of the shoe presents an opportunity for disruptive branding and storytelling in the footwear industry.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can explore the potential of vibrant and attention-grabbing sneakers like the LIVESTRONG x Nike WMNS Sweet Classic High to attract customers and drive sales.
- **Athletic Footwear:** Incorporating bold design elements, such as the charity-themed color scheme and the 'HOPE' tongue, presents a disruptive opportunity for athletic footwear manufacturers to differentiate their products in a crowded market.
- **Social Impact Marketing:** The collaboration between LIVESTRONG and Nike showcases the potential for brands to leverage social impact as a marketing strategy, encouraging other industries to explore similar partnerships that resonate with consumers.

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