# Global Cancer Campaigns Lance Armstrong Travels to Mexico to Kick Off LIVESTRONG Initiative By Marissa Brassfield | Published 2009-03-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/livestrong-global-cancer-campaign-mexico References: [msnbc.msn](http://www.msnbc.msn.com/id/29445784/) & [galerialderon.presidencia.gob.mx](http://galeria.calderon.presidencia.gob.mx/main.php?g2_itemId=27187) Over the weekend, Lance Armstrong headed to Mexico to meet with President Felipe Calderón Hinojosa to officially kick off the LIVESTRONG [Global Cancer](https://www.trendhunter.com/trends/ovarian-cancer-research) Campaign. According to MSNBC, President Calderón pledged to support the LIVESTRONG campaign; he and Armstrong discussed their cancer prevention goals before an audience of 400 members of the media and children. Directly after the meeting with President Calderón, Lance Armstrong traveled to Oaxaca City. There, MSNBC reports that on Sunday, he waved the starting flag at the Vuelta Mexico Telmex cycling race. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 43% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Global Cancer Campaigns:** The LIVESTRONG Global Cancer Campaign shows a trend towards global initiatives tackling cancer-related issues through activism and advocacy. - **Cancer Prevention:** The discussion between Lance Armstrong and President Calderón on their cancer prevention goals indicates a trend towards preventive measures as a key solution in combating cancer. - **Celebrity Philanthropy:** Lance Armstrong's involvement in the LIVESTRONG Global Cancer Campaign reveals a trend towards the impact of celebrity philanthropy in public health campaigns. ### Industries Being Reshaped - **Healthcare:** The LIVESTRONG Global Cancer Campaign presents an opportunity for healthcare companies to develop innovative solutions that prioritize preventive measures in tackling cancer. - **Non-profit:** The impact of celebrity philanthropy highlights the potential of nonprofits in launching successful public health campaigns with key celebrity partners. - **Media:** The audience of 400 members of media and children at the LIVESTRONG Global Cancer Campaign kickoff shows a potential for media companies to partner with global cancer campaigns and spread awareness for cancer prevention measures. ## Related on Trend Hunter - [International Awareness-Bringing Events](https://www.trendhunter.com/trends/steps-against-cancer.md) - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Awareness-Raising Pancreatic Cancer Campaigns](https://www.trendhunter.com/trends/change-the-course.md) - [Awareness-Raising Lung Cancer Campaigns](https://www.trendhunter.com/trends/give-a-breath-5k.md) - [Cancer Awareness-Raising Tacos](https://www.trendhunter.com/trends/baja-style-shrimp-tacos.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Rebranded Cancer Organizations](https://www.trendhunter.com/trends/blood-cancer-united.md)