# Live Lifestyle Shopping Apps Verishop Has Launched 'Livestream Shopping' Feature for iOS App By Niko Pajkovic | Published 2021-09-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/livestream-shopping References: [businesswire](https://www.businesswire.com/news/home/20210614005605/en/Verishop-Launches-New-Livestream-Shopping-Feature-on-Social-Commerce-Platform) & [verishop](http://verishop.com) Social shopping platform Verishop has announced the launch of 'Livestream Shopping,' a brand new feature that will be integrated into the Verishop iOS app. The feature intends to offer users a new way to connect with brands and industry experts while discovering new products. According to the company, 'Livestream Shopping" was the perfect solution for combining the [social functionality of live stream events](https://www.trendhunter.com/trends/talkshoplive) -- an increasingly popular medium for brands -- with an intuitive lifestyle shopping experience. In addition, the new feature was designed to complement Verishop's already existing infrastructure, including its [shopping tools and popular e-commerce platform](https://www.trendhunter.com/trends/aritzias-new-app). As part of the launch, the company has committed to hosting 125 [live stream shopping programs](https://www.trendhunter.com/trends/live-social-shopping) a week, hosted by over 115 expert streamers. Through these events, users will be able to connect with key influencers to ask questions about the the125,000-plus products offered on Verishop. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Livestream Shopping:** Verishop's new feature allows users to connect with brands and industry experts while discovering new products through hosted events. - **Social Shopping:** Verishop combines social functionality with lifestyle shopping to offer users an intuitive shopping experience. - **Expert Streamers:** Verishop is partnering with over 115 expert streamers to host 125 livestream shopping programs each week. ### Industries Being Reshaped - **E-commerce:** Verishop's new livestream shopping feature is designed to complement their existing e-commerce platform. - **Social Media:** The integration of live streaming in Verishop's app combines social media and online shopping. - **Influencer Marketing:** Verishop's partnership with expert streamers offers a new avenue for influencer marketing in the lifestyle shopping space. ## Related on Trend Hunter - [Live Shoppable Streams](https://www.trendhunter.com/trends/commentsold.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [24/7 Live Shopping Streams](https://www.trendhunter.com/trends/247-live-shopping.md) - [Curated Live Fashion Resale](https://www.trendhunter.com/trends/posh-party-live.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md)