# Digestive Metaphor Marketing These Livestock Activia Ads Open the Door to GI Comfort By Amelia Roblin | Published 2011-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/livestock-activia-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/activia_pig) & [yr.mx](http://www.yr.com.mx/) There are times when you've asserted "I could eat a horse!" and afterwards you feel like you actually have, and it's these occasions that these livestock Activia ads aim to improve. For most people, meat products tend to be the most [difficult to digest](https://www.trendhunter.com/trends/digestive-discomfort), and you may find yourself, more often than you'd like to admit, at a bit of an impasse on the toilet. These clever prints paint quite a familiar picture, because it may feel that you're trying to squeeze an entire cow out of a relatively small doorway. But whether you've eaten pig, sheep or any other barnyard animal, these livestock Activia ads by Y&R Mexico suggest that the door of constipation will more easily open if you consume this [probiotic yogurt](https://www.trendhunter.com/trends/a2-greek-yogurt). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Digestive Metaphor Marketing:** Disruptive innovation opportunity: Explore creative ways to use metaphors in marketing campaigns to engage and capture consumer attention. - **GI Comfort Products:** Disruptive innovation opportunity: Develop innovative products focused on improving gastrointestinal comfort for consumers. - **Probiotic Yogurt Consumption:** Disruptive innovation opportunity: Create new flavors and variations of probiotic yogurt to target specific digestive needs. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporate unique storytelling techniques and visuals in advertising campaigns to stand out from competitors. - **Health and Wellness:** Disruptive innovation opportunity: Introduce new products or services that promote digestive health and wellness through natural ingredients or supplements. - **Food and Beverage:** Disruptive innovation opportunity: Develop innovative food and beverage products that address digestive discomfort and provide functional benefits. ## Related on Trend Hunter - [Probiotic Yogurt Campaigns](https://www.trendhunter.com/trends/activia-glowup-bags.md) - [Revamped Gut Health Yogurts](https://www.trendhunter.com/trends/activia-rebranding.md) - [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md) - [Branded Gut Health Programs](https://www.trendhunter.com/trends/gut-health-program.md) - [Gut Health Support Yogurts](https://www.trendhunter.com/trends/activa-fibre-yogurts.md) - [Advanced Gut Health Yogurts](https://www.trendhunter.com/trends/activia-expert.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Gut Health Yogurt Campaigns](https://www.trendhunter.com/trends/the-good-gut-guide-campaign.md) - [Gut Health Museums](https://www.trendhunter.com/trends/what-the-gut.md)