# Sleek Soundwave Structures The Liverpool Villahermosa by Inaki Echeverria By Jana Pijak | Published 2012-04-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/liverpool-villahermosa References: [frameweb](http://www.frameweb.com/news/liverpool-villahermosa) & [liverpool.mx](http://www.liverpool.com.mx/shopping/store/) The [Liverpool Villahermosa](https://www.trendhunter.com/trends/san-carlo-liverpool) retail shop is designed by local firm Inaki Echeverria. Located in the heart of the Mexican city, the [bold department store](https://www.trendhunter.com/trends/stocker-lee-architetti) features a dynamic and highly distinctive design. A number of concrete propellers were used to create the shop's awe-inspiring facade. Aiming to modernize the retailer's branding, this [future-friendly architecture piece](https://www.trendhunter.com/trends/espacio-movistar) is reminiscent of a sound wave diagram. Concrete elements are placed equal distance apart, giving the building's face a three-dimensional quality. According to architect Ivan Parra of Inaki Echeverria, "the facade creates a sense of movement and features color changing lighting that alters in accordance to time of day." The Liverpool Villahermosa store showcases a sculptural focal point. Imaginative and memorable, this alluring architecture piece is anything but traditional, embracing innovation and forward-thinking design concepts. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Dynamic Facade Designs:** The use of concrete propellers to create a three-dimensional facade design that creates a sense of movement. - **Color-changing Lighting:** The incorporation of lighting that alters in accordance to time of day, adding to the visual impact of the architecture. - **Future-friendly Architecture:** The embracing of innovative and forward-thinking design concepts, modernizing the branding of retail spaces. ### Sectors Adopting This - **Retail:** Opportunity for retailers to create visually striking and memorable store designs that enhance branding and customer experience. - **Architecture:** Opportunity for architects to explore new ways to incorporate dynamic facades and lighting into their designs, creating visually appealing structures. - **Hospitality:** Opportunity for hotels and resorts to utilize dynamic facades and lighting to create unique and captivating architectural features that attract guests. ## Related on Trend Hunter - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Aluminum-Wrapped Sportswear Store](https://www.trendhunter.com/trends/adidas-store-1.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Fish Scale-Resembling Facades](https://www.trendhunter.com/trends/istanbul-modern.md)