# City Facelift Competitions Carbon Neutral Liverpool Observatory By Going Like Sixty | Published 2008-04-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/liverpool-observatory References: [designboom](http://www.designboom.com/weblog/read.php?CATEGORY_PK=&TOPIC_PK=2665) The competition to make [Liverpool](https://www.trendhunter.com/trends/san-carlo-liverpool) a location known as something other than the birthplace of the Beatles is over, and Duggan Morris Architects won. 92 entries from around the world covet this opportunity. The Duggan Morris observatory consists of two distinct buildings: a visitor's center and an [observation deck](https://www.trendhunter.com/trends/central-yards). Not only does it look fantastic, but the design will be [carbon neutral](https://www.trendhunter.com/trends/populus-hotel) when finished. **Implications** - Famous locations of monuments ensure that a certain degree of traffic, tourism and media attention will always revolve around that location. Businesses that consider opening up offices or retail stores in these locations can help to make certain that the consumer traffic they desire to sell their product will be present. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 33% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Monument-centric Tourism:** Incorporating businesses in popular tourist destinations can ensure a steady flow of consumer traffic. - **Carbon-neutral Architecture:** Designing buildings that are carbon neutral provides an opportunity for environmentally-friendly innovation. - **International Design Competitions:** Global competitions for architectural projects offer opportunities for creative and groundbreaking designs. ### Industries Being Reshaped - **Tourism:** Tourism industry can benefit from incorporating businesses in popular tourist destinations. - **Architecture:** Architecture industry can explore opportunities in designing carbon-neutral buildings. - **Design:** Design industry can participate in international competitions to showcase creative and innovative projects. ## Related on Trend Hunter - [International Civic Landmarks](https://www.trendhunter.com/trends/nobel-center.md) - [Low-Carbon Biomimetic Towers](https://www.trendhunter.com/trends/tonkin-liu.md) - [Captivating Viewpoint-Integrated Exhibitions](https://www.trendhunter.com/trends/portlantis.md) - [Converted Office Residential Buildings](https://www.trendhunter.com/trends/roca.md) - [Harbor Opera Landmarks](https://www.trendhunter.com/trends/hamburg-state-opera.md) - [London-Based Glass Lift Viewpoints](https://www.trendhunter.com/trends/lift-109.md) - [Metaphorical Physical Community Buildings](https://www.trendhunter.com/trends/lighthouse-church.md) - [Industrial Landmark Stadiums](https://www.trendhunter.com/trends/powerhouse.md) - [Large Headquarter-Transformed Housing](https://www.trendhunter.com/trends/hayes-park-central.md)