# Targeted Liver Support Gummies Nutrigums' Vitality Series Launched with a Science-Backed Blend By Laura McQuarrie | Published 2026-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liver-support-gummies References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/64532/nutrigums-bridges-market-gap-with-new-vitality-series/) & [nutrigums](https://www.nutrigums.co.uk/products/liver-support-citrus-flavour-60-vegan-gummies)  Nutrigums' Vitality Series launched with a [Liver Support Gummy](https://www.trendhunter.com/trends/biokult-3in1-biotic-blend-gummies) with a science-backed blend of choline, Vitamin C and E, and milk thistle. For the kickoff of this new supplement series, Nutrigums opted for a liver support product because of its appeal across everything from energy and digestion to metabolic health. This [targeted wellness product](https://www.trendhunter.com/trends/longevity-gummies), and Nutrigums' evolving strategy, comes in response to a 2025 cross-market study that showed about half of consumers—and two-thirds of Gen Z and Millennials—purchased [functional nutrition products](https://www.trendhunter.com/trends/glp1-medication-support) in the last year. “Consumers are no longer satisfied with generic wellness products," said Fabian Whittingham, co-founder of Nutrigums. "They want targeted solutions, transparent ingredients, and formats they’ll actually stick with. The Vitality Series offers a more premium option at an affordable price tag.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 16% | Activity: 23% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Targeted Functional Gummies:** The popularity of organ-specific chewables points to product formats that combine clinically dosed compounds with palatable delivery methods for sustained daily use. - **Ingredient Transparency Premiumization:** A shift toward clear labeling and premium positioning signals opportunity for provenance verification, standardized dosing claims, and third-party-backed quality tiers in mass-market supplements. - **Youth-driven Personalized Wellness:** High adoption among Gen Z and Millennials reveals demand for personalized regimens that integrate lifestyle preferences, targeted benefits, and social-native brand experiences. ### Industries Being Reshaped - **Nutraceuticals:** Growing interest in science-backed blends like choline and milk thistle suggests room for R&D-driven product lines that blur the line between pharmaceuticals and supplements. - **Food-tech Confectionery:** The crossover of confectionery formats and functional ingredients indicates potential for novel manufacturing techniques that ensure stability and bioavailability in appealing formats. - **Digital Health Platforms:** Consumer desire for targeted solutions implies integration opportunities for apps and services that recommend, monitor, and optimize supplement use based on personal data. ## Related on Trend Hunter - [Immune-Supporting Mānuka Honey](https://www.trendhunter.com/trends/bioactive-blends.md) - [Healthy Aging Gummies](https://www.trendhunter.com/trends/healthy-aging-gummies.md) - [Women's Creatine Gummies](https://www.trendhunter.com/trends/lemme-creatine-gummies.md) - [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md) - [Fiber-Sweetened Beauty Gummies](https://www.trendhunter.com/trends/beauty-from-within-gummies.md) - [Nutritional Gap Gummy Supplements](https://www.trendhunter.com/trends/lemme-multi-womens-daily-gummies.md) - [Fruit-Forward Functional Gummies](https://www.trendhunter.com/trends/wellibites.md) - [Multifunctional Fiber Gummies](https://www.trendhunter.com/trends/daily-fiber-gummies.md) - [Gut Defense Gummies](https://www.trendhunter.com/trends/lemme-colostrum-gummies.md)