# Digital Dating Snapshots The Lively App Introduced 'Quickies,' or the Snapchat of Dating By Laura McQuarrie | Published 2017-04-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lively-app References: [itunes.apple](https://itunes.apple.com/us/app/lively-free-dating-app-to-meet-interesting-people/id1041570772?mt=8) No matter how well you know yourself, it is not always easy to craft a succinct dating profile that perfectly captures one's essence—as such, the Lively app recently introduced a new feature called 'Quickies.' Lively was first launched as a [dating app](https://www.trendhunter.com/trends/grindr-right-now) of a different kind that helps people connect via [video profiles](https://www.trendhunter.com/trends/vibing). Now, users are able to send [Snapchat](https://www.trendhunter.com/trends/after-dark-1)-inspired Quickies to one another. Users are able to choose from different Quickies to share, such as a humblebrag, a 'Never Have I Ever' or even #TBT throwback content. Lively app users are able to send three Quickies per day, which may be added to their public profile after sending to give other users a better sense of their personality. Receiving a Quickie simulates the feel of following a person on social media, leaving users with the choice to engage with another Lively app user or not, based on what they choose to share. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Video Profiles in Dating:** The introduction of 'Quickies' on the Lively app highlights the trend of using video profiles in dating, providing an opportunity for innovative platforms to further enhance the user experience. - **Snapchat-inspired Dating Communication:** The popularity of sending Quickies on the Lively app reflects the trend of incorporating Snapchat-inspired features into dating apps, creating avenues for disruptive innovation in the dating communication space. - **Enhanced Personal Representation in Dating Profiles:** The utilization of Quickies as a means to showcase various aspects of a person's personality addresses the trend of seeking enhanced personal representation in dating profiles, prompting opportunities for novel approaches to self-expression in the industry. ### Who This Affects Most - **Dating Apps:** The introduction of Quickies on the Lively app presents a disruptive innovation opportunity for the dating app industry to explore new ways of facilitating connections and increasing user engagement through video profiles. - **Social Media Integration:** The incorporation of Quickies as a simulation of social media following stimulates disruptive innovation prospects for industries focused on integrating social media functionalities into dating platforms, offering users a familiar and engaging experience. - **Mobile Messaging and Communication:** The trend of Snapchat-inspired dating communication, as displayed by the Quickies feature, presents opportunities for disruptive innovation in the mobile messaging and communication industry, where platforms can explore new ways to facilitate connections and interactions between users. ## Related on Trend Hunter - [Real-Time Video Matching](https://www.trendhunter.com/trends/call-me-maybe.md) - [Dating App Personality Showcases](https://www.trendhunter.com/trends/wudya.md) - [Authentic Connection Tools](https://www.trendhunter.com/trends/spark-dating.md) - [User-Prompting Dating App Features](https://www.trendhunter.com/trends/hinge-dating-app.md) - [Blind Date App Features](https://www.trendhunter.com/trends/blind-date1.md) - [AI Avatar Dating Apps](https://www.trendhunter.com/trends/snack-app.md) - [Unfiltered Dating Apps](https://www.trendhunter.com/trends/raw-dating-app.md) - [Authentic Video Dating](https://www.trendhunter.com/trends/vibing.md) - [Social Media-Inspired Hookup Apps](https://www.trendhunter.com/trends/grindr-right-now.md)