# Live Streaming Partnerships Twitch and Entercom are Partnering to Host Live Video Streams By Daniel Johnson | Published 2020-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/live-video-streams References: [engadget](https://www.engadget.com/twitch-video-radio-com-livestreams-093808952.html) & [twitch](https://www.twitch.tv/) [Twitch](https://www.trendhunter.com/trends/cooperative-stream-viewing) ad Entercom, the owner of Radio.com, recently entered into an agreement where Twitch will host live video streams for Radio.com. The live video streams will covert sports, also come with a [branded Twitch channel](https://www.trendhunter.com/trends/alienware-x-twitch). The new shows on the gaming platform will include WFAN, located in New York, WEEI, located in Boston, and The Score, located in Chicago. The shows will cover each cities respective baseball teams and highlight ‘hometown heroes. The branded channels will create a new platform for fans to interact with the radio hosts, through features like [Twitch chat](https://www.trendhunter.com/trends/twitch-update). For Entercom, the agreement creates a new platform to showcase content, and for Twitch the agreement will bring more sports content to the platform. Jane Weedon, a Twitch employee, spoke about the agreement, “With the addition of sports radio, on-air talent and fans will be able to interact and discuss [...] with one another in real-time.” Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Live Video Streaming:** Opportunity to integrate live video streaming as a new platform for content showcasing and audience interaction. - **Branded Channels:** Opportunity to develop branded channels as a means to connect radio hosts with fans and enhance the user experience through interactive features. - **Sports Content Expansion:** Opportunity to expand sports content offerings on Twitch and attract a new audience of sports enthusiasts. ### Industries Being Reshaped - **Broadcast Media:** Opportunity for broadcast media companies to leverage live streaming partnerships to enhance content distribution and engage with audiences. - **Gaming:** Opportunity for the gaming industry to diversify its content offerings by collaborating with radio stations and broadcasting sports-related shows. - **Sports Media:** Opportunity for sports media companies to tap into the growing popularity of live streaming platforms like Twitch and reach a larger audience of sports fans. ## Related on Trend Hunter - [Live Streaming Market Expansions](https://www.trendhunter.com/trends/tunein-1.md) - [Cooperative Stream Viewing Features](https://www.trendhunter.com/trends/cooperative-stream-viewing.md) - [Streaming Website Initiatives](https://www.trendhunter.com/trends/twitch-gambling.md) - [Live-Streaming Creator Networks](https://www.trendhunter.com/trends/endpoint-tiktok.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [In-Stream Shoppable Experiences](https://www.trendhunter.com/trends/elf-cosmetics-twitch.md) - [Audio Streaming Expansions](https://www.trendhunter.com/trends/tunein-premium.md) - [Mobile Streaming App Stories](https://www.trendhunter.com/trends/twitch-stories.md) - [Integrated Streaming Access Updates](https://www.trendhunter.com/trends/spotify-and-ea-sports.md)