# Under-Rock Hotel Promotions Those Looking to Avoid the Election Can Book Hotels.com's Cave Room By Grace Mahas | Published 2020-10-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/live-under-a-rock References: [ca.hotels](https://ca.hotels.com/page/UnderARock/) With election season nearly upon us, fans looking to avoid the inundation of news and subsequent "election stress" can now book to live under a rock with [Hotels.com's](https://www.trendhunter.com/trends/notsosilentnight-suite) newest room. The 'Under a Rock' room features an [off-the-grid overnight experience](https://www.trendhunter.com/trends/unique-stays-club) in New Mexico and guests can sit back and relax since there won't be access to Wi-Fi, cable TV, or daily newspaper services. The company encourages fans to cast their ballot *before* checking in to avoid the drama and relax in the man-made cave built 50 feet below ground for a five-night stay from November 2–7, 2020. Political fatigue is real regardless of the year or election,” said Josh Belkin, the VicePresident of Hotels.com. “We’re transforming an age-old idiom into a bookable experience, so individuals can [relax, recharge, and recover](https://www.trendhunter.com/trends/hilton-and-calm)... because who knows what else 2020 has in store for us. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Election Stress Relief Experiences:** Opportunity for businesses to create unique experiences that offer a temporary escape from constant election updates. - **Off-the-grid Accommodations:** Potential for businesses to create eco-friendly and unplugged lodging options that cater to guests' desire for an authentic back-to-basics experience. - **Underground and Cave Accommodations:** Opportunity for businesses to promote unique lodging experiences in underground and cave-like settings to attract adventurous travelers. ### Industries Being Reshaped - **Hospitality:** Hotels and lodging providers can capitalize on the trend of election stress relief experiences and offer unique accommodations that cater to this growing desire. - **Wellness:** Businesses in the wellness industry can create election stress relief packages that offer guests a chance to escape from daily stress and unwind in a peaceful and tranquil environment. - **Eco-tourism:** Businesses promoting eco-tourism can create off-the-grid accommodations that provide guests with an authentic back-to-nature experience while minimizing their carbon footprint. ## Related on Trend Hunter - [Mountainous Holiday Book Accommodations](https://www.trendhunter.com/trends/grinch-cave.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Luxurious Indoor Camping Experiences](https://www.trendhunter.com/trends/indoor-camping-experience.md) - [Whimsical Theater-Driven Stays](https://www.trendhunter.com/trends/elphabas-retreat-airbnb.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [One-Star Hotel Installations](https://www.trendhunter.com/trends/one-star-hotel-riklin.md) - [Pillow Fort Hotel Retreats](https://www.trendhunter.com/trends/emma-1.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md)