# Expanded Skin Tint Ranges Live Tinted Expands its Hueguard® Skin Tint Range to Embrace Fair Skin By Georgia Wray Norsten | Published 2025-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/live-tinted-expands References: [livetinted](https://www.livetinted.com/)  [Live Tinted](https://www.trendhunter.com/trends/it-feels-good-to-be-seen) expands its acclaimed 'Hueguard® Skin Tint SPF 50' line, introducing two new shades -- 'Shade 12' (Fair with Warm Undertones) and 'Shade 13' (Fair with Cool Undertones) -- to better serve fair-skinned individuals. This extension brings the total to 13 shades, reinforcing the brand's commitment to inclusivity across the complexion spectrum. The Hueguard® Skin Tint is a lightweight, buildable-coverage product that combines mineral SPF 50 protection with skincare benefits. Formulated with [non-nano zinc oxide](https://www.trendhunter.com/trends/future-fluid), hyaluronic acid, sea buckthorn oil, and Indian gooseberry, this product offers hydration, antioxidant defence, and a radiant finish without leaving a white cast. The product is vegan, cruelty-free, fragrance-free, and dermatologist-tested, aligning with clean beauty standards . Available now on [LiveTinted.com](https://www.trendhunter.com/trends/huestick-complexion-stick) and launching at Ulta on July 20, this expansion reflects Live Tinted's ongoing mission to provide effective, inclusive beauty solutions that cater to a diverse range of skin tones. Image Credit: Live Tinted ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 86% | Activity: 82% | Freshness: 45% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Beauty Product Lines:** The expansion of skin tint shade ranges underscores a shift towards comprehensive inclusivity in beauty product lines, catering to a wider spectrum of skin tones and undertones. - **Hybrid Skincare-makeup Products:** Introducing ingredients like non-nano zinc oxide and hyaluronic acid in makeup illustrates a growing trend towards dual-purpose products that merge skincare benefits with cosmetic appeal. - **Clean Beauty Movement:** The emphasis on vegan, cruelty-free, and fragrance-free formulations is propelling the clean beauty movement, appealing to consumers seeking ethical and health-conscious beauty solutions. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is witnessing an evolution with innovations in shade diversity and multifunctional ingredients, enhancing both aesthetic and skincare benefits. - **Dermatology:** Dermatology professionals are increasingly collaborating with cosmetics brands to develop products that meet dermatological standards while providing cosmetic benefits. - **Retail Distribution:** The strategic partnership with retailers like Ulta signifies a shift in retail distribution strategies in the beauty industry, ensuring wider accessibility of diversified product lines. ## Related on Trend Hunter - [Buildable Foundation Sticks](https://www.trendhunter.com/trends/huestick-complexion-stick.md) - [Adaptive Skin Tints](https://www.trendhunter.com/trends/skin-perfecting-tint.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Protective Tinted Skincare](https://www.trendhunter.com/trends/tinted-face-care.md) - [Inclusive Tinted Sunscreens](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen.md) - [Hybrid SPF Skin Tints](https://www.trendhunter.com/trends/protectint-spf-50.md) - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md)