# Live Streaming Pizza Screens This Interactive Billboard Was Connected to a Restaurant's Kitchen By Christopher Magsambol | Published 2015-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/live-streaming-pizza References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/la-place-restaurants-create-pizza-livestreaming/) & [youtu.be](https://youtu.be/L_F1zJeauI0) La Place Restaurant in the Netherlands came up with an innovative way to connect consumers to their restaurant -- through [live streaming pizza](https://www.trendhunter.com/trends/regionspecific-pizza) making. The restaurant set up an [interactive screen](https://www.trendhunter.com/trends/unboxing-activation) in a busy street and welcomed people to offer their favorite pizza flavors and combinations. To the surprise of many, on the other side of the screen was a real La Place location that was live streaming their kitchen. In addition, the chefs began creating each participant's fantasy pizza order in real time. This form of [ambient advertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign) is all about thinking outside the box. Live streaming pizza was a great way for the brand to create an exciting and authentic connection to new consumers, a feat that is extremely difficult to do. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 11% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Ambient Advertising:** Using live streaming or similar digital interactions is a unique way to grab consumers attention and build brand connection. - **Interactive Billboards:** Using interactive billboards can create a more engaging and memorable experience for consumers. - **Real-time Customization:** Using real-time customization can create excitement and increase brand loyalty. ### Sectors Adopting This - **Food and Beverage:** Restaurants and food brands can use interactive advertising to showcase their products and attract new consumers. - **Marketing and Advertising:** Ambient advertising can be utilized by marketing and advertising companies looking to create unique experiences for their clients. - **Technology:** The integration of technology, specifically interactive billboards, can disrupt traditional advertising methods and provide new opportunities for technology companies. ## Related on Trend Hunter - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)