# Canned Probiotic Sodas 'Live Soda' Uses Familiar Flavors for Its Better-for-You Beverages By Laura McQuarrie | Published 2018-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/live-soda References: [bevnet](https://www.bevnet.com/news/2018/live-soda-launches-probiotic-soda-line-2) & [drinklive](https://drinklive.com/products/probiotic-soda) To expand upon the kombucha beverages and drinking vinegars that it already offers, Live Soda launched a probiotic soda line at Natural Products Expo West. As many consumers are opting for healthier alternatives to sugar-laden sodas, Live Soda offers a number of better-for-you renditions of familiar products such as 'Cola,' 'Doctor' and 'Lemon-Lime,' which mimic some of the most iconic sodas from across the industry. The zero-calorie, no-caffeine and sugar-free sodas are sweetened with monk fruit extract and boast a a billion colony forming units of probiotics. Since there is often great physical distance between where healthy probiotic drinks and sodas are presented in-store, these Live Soda beverages are set to give soda drinkers in particular a healthier option to consider the next time they are looking to purchase something refreshing and carbonated. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Probiotic Soda Alternatives:** Live Soda offers healthier renditions of familiar sodas, providing consumers with a better-for-you alternative to sugar-laden drinks. - **Monk Fruit Sweetened Beverages:** The use of monk fruit extract as a natural sweetener in Live Soda's zero-calorie sodas presents an opportunity for other beverage companies to explore this ingredient in their own products. - **Convenience of Probiotic Drinks:** By introducing probiotic sodas in familiar flavors, Live Soda taps into the convenience of the soda aisle, making it easier for consumers to choose a healthier option. ### Who This Affects Most - **Beverage:** The beverage industry can explore creating their own better-for-you alternative sodas using monk fruit extract as a natural sweetener. - **Health and Wellness:** The trend towards healthier alternatives to sugary drinks creates an opportunity for the health and wellness industry to develop and market probiotic beverages. - **Retail:** Retailers can capitalize on the rising demand for probiotic drinks by offering a dedicated section for these products, alongside traditional sodas. ## Related on Trend Hunter - [Classic Probiotic Sodas](https://www.trendhunter.com/trends/revive-probiotic-soda.md) - [Low-Sugar Natural Sodas](https://www.trendhunter.com/trends/living-things-soda.md) - [Sugar-Free Flavored Sodas](https://www.trendhunter.com/trends/cove-soda.md) - [Canned Kefir Sodas](https://www.trendhunter.com/trends/kefir-sodas.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [Low-Sugar Prebiotic Sodas](https://www.trendhunter.com/trends/levo-soda.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [All-Natural Living Sodas](https://www.trendhunter.com/trends/fhirst.md) - [Carbonated Probiotic Sodas](https://www.trendhunter.com/trends/blakes-hard-cider-1.md)