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# Live Shopping Apps
HelpJess Connects Consumers to Brick-and-Mortar Retail Staff

By Laura McQuarrie | Published 2019-07-02 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/live-shopping
References: [businesswire](https://www.businesswire.com/news/home/20190701005715/en) & [helpjess](http://www.helpjess.com/)

HelpJess is now introducing itself to the world as a first-of-its-kind [live shopping video experience](https://www.trendhunter.com/trends/live-social-shopping). While there are many live shopping apps that help to connect consumers to one another, or to other retailers online, HelpJess converges the convenience of [personal shopping](https://www.trendhunter.com/trends/aritzias-new-app) with live video chat and the brick-and-mortar experience.

The experience promises "a paradigm-shifting model" for merchants, offering them a unique way to offer the best of both online and offline sales channels. With HelpJess' patented [interactive video solution](https://www.trendhunter.com/trends/amazon-ads), consumers can virtually make face-to-face connections with in-store staff and make purchases with ease at no additional cost of using the service.

According to HelpJess inventor Simon La Barrie, "There’s a lot of chatter around struggling brick-and-mortar stores. We’ve got their backs by bridging a connection between in-store purchase and online reach and convenience.”

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 80% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Live Shopping Video:** Disruptive innovation opportunity: Explore the integration of live shopping video experiences into e-commerce platforms to enhance the personal shopping experience.
- **Brick-and-mortar Integration:** Disruptive innovation opportunity: Develop technologies that seamlessly connect consumers with in-store staff, bridging the gap between physical and digital retail experiences.
- **Interactive Video Solutions:** Disruptive innovation opportunity: Create interactive video solutions that allow for face-to-face connections with in-store staff, revolutionizing customer service in retail.

### Industries Being Reshaped

- **E-commerce:** Disruptive innovation opportunity: Incorporate live shopping video experiences into e-commerce platforms to differentiate from competitors and provide a more engaging shopping experience.
- **Retail:** Disruptive innovation opportunity: Embrace brick-and-mortar integration technologies to enhance the in-store experience and drive foot traffic to physical stores.
- **Customer Service:** Disruptive innovation opportunity: Develop interactive video solutions for customer service departments to improve communication and enhance the customer experience.

## Related on Trend Hunter

- [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md)
- [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md)
- [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md)
- [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md)
- [Live Shoppable Streams](https://www.trendhunter.com/trends/commentsold.md)
- [Video-Powered eCommerce Services](https://www.trendhunter.com/trends/apple-shop-with-a-specialist-over-video.md)
- [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md)
- [Virtual Shopper Solutions](https://www.trendhunter.com/trends/firework.md)
- [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md)