# Beauty-Focused Shopping Apps The 'Trendio' Live Shopping App Offers Access to Beauty Content By Michael Hemsworth | Published 2022-10-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/live-shopping-app References: [betalist](https://betalist.com/startups/trendio?utm_campaign=startup-90279&utm_medium=atom&utm_source=newsfeed) & [trendiolive](https://www.trendiolive.com/?ref=betalist)  The 'Trendio' live shopping app is an interactive, beauty-focused platform targeted towards delivering an immersive experience for shoppers. The app partners with some of the best [beauty brands](https://www.trendhunter.com/trends/elf-cosmetics-twitch) out there along with content creators to provide access to shopping-friendly cosmetics and skincare product reviews. The app also offers access to tutorials and a range of additional fun beauty content, which is often live to give an in-person experience consumers wouldn't usually find on other platforms. The 'Trendio' live shopping app offers an interactive experience that will engage beauty product shoppers in a new way by helping them better understand solutions when connecting from afar. The app is available for Android and iOS, while also working on [Roku](https://www.trendhunter.com/trends/add-to-heart) connected TVs. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 62% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Live Shopping Apps:** As consumers increasingly seek more immersive online shopping experiences, live shopping apps offer brands an opportunity to engage with consumers in real-time. - **Beauty Content Platforms:** Beauty-focused shopping apps like Trendio offer a one-stop-shop for consumers to access beauty reviews, tutorials, and other related content, creating opportunities for beauty brands to market their products in a highly engaged and targeted environment. - **In-app Social Commerce:** Live shopping apps like Trendio can also enable in-app purchases and social commerce features, creating a seamless and convenient way for consumers to shop and share recommendations with others on their social networks. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry can leverage live shopping apps like Trendio to engage with consumers and showcase their products in a more interactive and personalized way, potentially increasing conversion rates and brand loyalty. - **Retail:** Live shopping apps offer a new way for retailers to connect with consumers and provide a more immersive shopping experience, potentially attracting new customers and increasing sales. - **Digital Media:** Beauty-focused shopping apps like Trendio rely heavily on quality content creation to attract and maintain user engagement, creating new opportunities for digital media companies to partner with brands and reach a highly targeted audience. ## Related on Trend Hunter - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Hyper-Personalized Beauty Platforms](https://www.trendhunter.com/trends/kult-app.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md)